Marketing Manager - Southern Europe
Do you have experience designing and executing B2B campaigns to drive innovation and promote cutting-edge solutions?
Would you enjoy working in a multinational teams and facing challenges to develop the future of health education?
About our team
The Marketing Manager for Southern Europe is part of a team of 9 Regional Faculty Marketers, reporting to the Faculty Marketing Director. They are also a member of the Global Health Marketing team, working on global programs that are adapted for regional markets and developing local campaigns as needed. The team collaborates closely across functions to deliver impactful marketing initiatives. Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role
You oversee the faculty marketing program for medical and nursing education in Southern Europe and in connection with the Latam region. This involves developing and executing campaigns, engaging with faculty, managing marketing activities, supporting digital product usage at universities, and collaborating with central marketing teams. This role also includes administrative tasks like tracking results, processing invoices, and managing the marketing budget. Travel within Spain and occasionally to other Southern European countries is required for conferences and events. This role demands creativity, strategic thinking, organizational skills, and adaptability.
Responsibilities
* Customer Focus: Create and execute online and offline campaigns and manage innovative projects and events for the faculty target group;
* Brand Awareness & Engagement: Develop a thought leadership program for nursing and medical education in Spanish-speaking countries and establish a B2B digital marketing program for Spanish-speaking educators;
* Transform Education: Deliver campaigns and activities supporting the digital transformation of health education in Spanish-speaking countries while providing sales leads and enablement support;
* Self-Development Skills: Enhance digital marketing skills across various channels and prioritize customer centricity by staying updated with research and participating in CX training;
* Results Driven: Track marketing metrics to measure campaign effectiveness.
Requirements
* A business degree in Marketing, health or a related field;
* Proven experience in B2B marketing and communication within academic, health, or technology companies;
* Excellent written, verbal, interpersonal and presentation skills suited to the characteristics and need of the audience;
* Proficiency in English and Spanish, fluency in additional languages (Italian or Portuguese) is welcome;
* Highly organised with proven project management skills;
* Experience managing marketing/media agencies;
* Knowledge of digital environment (Social Media, CMS, ESP tools).
Working for you
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
* Flexible compensation program for up to 20% of your annual base salary that includes Private Health Insurance for employees and direct family, Meal vouchers, Transportation card, Kindergarten, Tuition & Reimbursement programs.
* Flexible working/Time Reporting
* Working from Home allowance
* Generous leave types and annual effective working hours
* Work from Anywhere days
* Life insurance
* Access to Well Being & Employee Assistance Programs (EAP)
* RECARES days, giving you 2 days per annum to support the charities and causes that matter to you.
* Access to employee resource groups with dedicated time to volunteer.
* Access to extensive learning and development resources including subsidised English language training.
* Access to employee discounts
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
About Elsevier
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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