About the Company We are a fast-growing multinational company redefining urban living experiences across Spain and beyond. Operating at the intersection of Real Estate, Hospitality and Flexible Living, our mission is to create vibrant, customer-centric spaces where people live, stay and connect.
With an ambitious expansion roadmap and a strong investment pipeline, we are building a next-generation platform focused on delivering exceptional consumer experiences and scalable growth.
Role Overview We are looking for a B2C Manager to lead the consumer strategy and drive demand across our portfolio of assets (Student Housing, Flex Living, Hospitality or Residential products).
This role combines commercial ownership, team leadership and stakeholder management. You will be responsible not only for defining and executing the B2C strategy, but also for leading a small team, aligning multiple internal departments and working closely with on-the-ground teams at our assets to ensure occupancy and performance targets are met.
You will act as a key bridge between central teams and local operations, ensuring that strategies are clearly communicated, understood and successfully implemented.
Key Responsibilities Strategy & Growth Define and execute the B2C growth strategy across multiple markets and assets
Identify new customer acquisition channels and optimize conversion funnels
Support go-to-market strategies for new openings and expansions
Team Leadership & People Management Lead, mentor and develop a small B2C/marketing team, fostering a high-performance culture
Set clear objectives, track performance and ensure team alignment with business goals
Promote collaboration, ownership and continuous improvement within the team
Stakeholder Management & Coordination Act as the main point of contact between central teams and asset-level stakeholders
Work closely with Operations, Sales, Revenue Management and Asset teams to align priorities
Translate business needs into actionable marketing and commercial initiatives
Clearly communicate strategy, decisions and performance to internal stakeholders
Ensure strong coordination with local teams to maximize occupancy and customer experience
Customer Journey & Experience Own the full customer lifecycle: awareness, consideration, booking, onboarding and retention
Ensure a consistent and high-quality experience across all touchpoints (digital and physical)
Implement initiatives to improve customer satisfaction, retention and lifetime value
Marketing & Demand Generation Lead multi-channel campaigns (digital, partnerships, offline activations) targeting end consumers
Oversee CRM, content and performance marketing strategies
Ensure brand consistency across markets and assets
Data & Performance Monitor KPIs such as lead generation, conversion rates, occupancy and customer satisfaction
Analyze performance across assets and identify areas for improvement
Use insights to drive decision-making and optimize commercial strategies
What will make you perform well in this position? 5+ years of experience in B2C roles within Real Estate, Student Housing, Hospitality, Flex Living or similar sectors
Proven experience in team management and leadership
Strong track record in driving customer acquisition, occupancy and revenue growth
Experience managing multiple stakeholders in a complex, multi-asset environment
Strong understanding of digital marketing, CRM and customer lifecycle management
Analytical mindset with the ability to translate data into actionable insights
Excellent communication and stakeholder management skills
Fluent English (mandatory); additional languages are a plus
Ability to influence and align diverse stakeholders across functions and geographies
Customer-centric mindset with a focus on delivering exceptional experiences
Strategic thinking combined with hands-on execution
Ability to thrive in a fast-paced, scaling environment
What We Offer and Why Join us? Opportunity to join a high-growth international platform with strong backing
Exposure to multiple asset classes (Living, Hospitality, Real Estate)
Dynamic, entrepreneurial and collaborative environment
Career development opportunities within a rapidly expanding organization
Competitive compensation package
You will play a key role in connecting strategy, teams and assets—ensuring our spaces are not only filled, but truly experienced. This is a unique opportunity to combine commercial impact, team leadership and operational coordination in a company shaping the future of urban living.
If you saw yourself it when you read it, you will love it when you know the company.
We're looking for you!