Senior Theatrical Marketing Manager, Amazon MGM StudiosAmazon MGM Studios is seeking an experienced Senior Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases for Mexico. Reporting to the Head of Theatrical Marketing (Mexico), this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance. You'll operate at the intersection of strategy and creativity, driving the success of major theatrical releases while navigating shifting audience behaviors and emerging platforms.
Key job responsibilities
Lead strategic planning and execution across multiple high-profile theatrical releases
Develop territory-wide marketing strategies and long-term activation roadmaps, aligned with global objectives
Own budget planning and management across multiple high-profile campaigns
Conduct advanced market analysis, competitive intelligence, and audience insights to inform strategic decisions
Establish campaign KPIs and success metrics in partnership with senior leadership
Drive innovation in audience engagement methodologies and emerging marketing technologies
Mentor and guide junior marketing managers on strategic thinking and campaign development
Creative Direction & Brand Management
Provide creative leadership across all marketing assets and brand touchpoints
Oversee localization strategies and coordinate with global International teams
Ensure brand consistency and creative excellence across multiple concurrent campaigns
Lead relationships with creative collaborators and agencies
Approve and guide creative direction for high-stakes marketing initiatives, to serve territory requirements
Media Strategy & Collaboration Development
Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
Support negotiations and strategic cooperation with key media agencies and platforms
Cultivate and manage high-value brand cooperation and co-marketing opportunitiesCollaborate with International Media leadership on integral best practices and innovation
Optimize media spend efficiency across portfolio of campaigns
Experiential Marketing & Events
Conceptualize and execute large-scale special projects, premieres, screenings and marquee events
Manage complex stakeholder relationships across multiple external agencies
Cross-Functional Leadership & Team Development
Lead cross-functional initiatives including Content Managers, PR, Digital, and International teams and vendors
Provide strategic guidance to distribution teams on theatrical positioning
Drive organizational alignment on campaign priorities and resource allocation
Mentor junior team members and contribute to team capability development
Champion creative excellence and innovative problem-solving across the organization
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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