PpWe’re looking for a Senior Product Marketing Manager (PMM) Lead to own and drive the activation of Sage’s accounting solutions across Spain and Portugal. This is a high-impact role where you’ll act as the local PMM lead and strategic advisor, ensuring the successful execution of Sage’s Winning in Europe, Iberia initiative. /p pYou’ll be at the centre of the regional product marketing team, partnering with GTM, Sales, Partner, and Product teams to translate market insights into global strategy. Your leadership will shape how Sage connects with accountants across Iberia, ensuring our products are relevant, competitive, and trusted in the market. /p h3Location /h3 pHybrid – 3 days per week from our Barcelona Office. /p h3What You’ll Do /h3 pIn this role, you’ll lead product marketing activity across Iberia, from launch and adoption through to long‑term engagement. /p ul liOwn and lead all aspects of product activation, including market launches, customer engagement, and adoption. /li liDevelop and champion localised messaging frameworks and value propositions tailored to accountant personas. /li liDefine and optimise the end‑to‑end customer journey, driving product‑led growth and retention. /li liCollaborate cross‑functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement. /li liConduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others. /li liLead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy. /li liShape commercial models, pricing, and packaging to ensure local relevance and differentiation. /li liContribute to vertical strategies for segments such as embedded services and digital transformation. /li liRepresent the voice of the Spanish and Portuguese accountant, influencing global strategy and product roadmaps. /li liBuild visibility and trust within the local accountant community, acting as a recognised advocate for Sage. /li /ul h3What We’re Looking For /h3 pWe’re seeking a strategic, hands‑on marketing leader who thrives in dynamic, cross‑functional environments. You’ll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia. You’ll have proven senior experience in Product Marketing, Go‑to‑Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You’re commercially minded, data‑driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You’ll be a confident communicator and storyteller, capable of influencing at senior levels and bringing teams together under a clear vision. Above all, you’re passionate about empowering accountants and driving market success across Spain and Portugal. /p h3Benefits /h3 ul liFlexible benefits: exchange part of your salary and make tax savings on health insurance, meal and transport vouchers, childcare, and training. /li liWell‑being: Free access to the Calm app (for up to 5 users), 24/7 counselling, and emotional support from our Healthy Mind Coaches. We also offer self‑care and parenting resources through the Cleo app. /li liFlexible working: flexibility of working one hour in, one hour out, shortened workdays on Fridays and during the summer, and the opportunity to work from over 40 countries for up to 10 weeks per year through our Work Away program. /li liAnnual leave: 23 working days of vacation, 5 paid days per year for volunteering, and 5 additional paid days annually for personal or professional development. /li liExtended leave: 7 extra days of maternity leave and 5 extra days of paternity leave, on top of the legal allowance, available after one year of service. /li liFinancial support: Life and disability insurance, salary advances up to 3.5 times your net monthly pay, a €300 net marriage bonus, and access to Sage's employee stock purchase plan at a discounted rate. /li /ul h3Health and Safety Responsibilities /h3 ul liFostering the safety culture, by leading with your own example. /li liFollowing established safety procedures and reporting potential hazards promptly helps maintain a secure and efficient workplace. /li liParticipating in safety training sessions and adhering to preventive guidelines and procedures, the objective is minimizing risks and protecting yourself and the rest of your colleagues. /li /ul h3Seniority Level /h3 ul liMid‑Senior level /li /ul h3Employment Type /h3 ul liFull‑time /li /ul h3Job Function /h3 ul liMarketing and Sales /li /ul h3Industries /h3 ul liSoftware Development /li /ul /p #J-18808-Ljbffr