Experteer OverviewAs Content Marketing Manager for Factorial's German market, you shape and execute the local content strategy to attract and convert SMBs. You own the content roadmap, create engaging German content, and optimize for SEO while collaborating with cross-functional teams. You'll start with hands-on blog creation, SEO, and freelancer management, then scale to long-term strategy and measurable impact on traffic and leads. This is a fast-growing, hands-on role with autonomy and a strong emphasis on results.
Compensaciones / Beneficios
* Drive German blog operations: planning, coordination, publication aligned with SEO goals
* Collaborate with freelancers and internal experts to produce high-quality, on-brand content
* Edit, optimize, and elevate articles for clarity, engagement, and search visibility
* Monitor performance to grow organic traffic and readership
* Define and execute the content roadmap with the Content Lead
* Collaborate with Product Marketing, Sales, and Growth to address ICP challenges and drive commercial outcomes
* Create premium resources (guides, eBooks, case studies, landing pages) to fuel lead generation and brand authority
* Continuously refine the content library and website to stay fresh and impactful
* Track and analyze performance metrics (traffic, engagement, conversion, CRM attribution) and iterate on campaigns
* Share learnings with cross-market teams to replicate best practices
Responsabilidades
* 2-3 years of experience in content marketing or B2B copywriting
* Excellent writing skills in German
* Strong storytelling and ability to translate insights into converting content
* Solid understanding of SEO and keyword optimization
* Ability to manage multiple projects with autonomy and rigor
* Team-player mindset, curiosity, and proactivity
Requisitos principales
* Private health insurance
* Wellhub fitness offerings
* language classes
* breakfast in the office
* pet friendly
* Nora discounts