Role Description
This is a full-time on-site role located in San Sebastián de los Reyes (Madrid) for anAV Pro Channel specialistwith extensive experience inproduct marketingandtechnical knowledge of AV cameras, streaming, and videoconferencingto develop positioning strategies, create technical and commercial content, and support digital campaign optimization. This role serves as thebridge between the product, sales and marketing teams, ensuring that our messaging is clear and effective for our target audience.Key Requirements for the Role:
1. Product Knowledge:
Experience withAV cameras, streaming, videoconferencing, or broadcast technologies .
Ability toexplain technical specificationsto non-technical audiences.
Understanding technologies - NDI, Dante- protocols -RTMP, RTSP, FreeD- and familiar with AV interfaces -USB,SDI, HDMI, Fiber-and software ecosystems.
Knowledge of theprofessional audiovisual industry .
Experience inB2B markets .
2. Marketing Skills:
Developingproduct positioning strategiesin the market.
Craftingvalue propositionsfor different segments and products.
Creatingtechnical and commercial content(datasheets, whitepapers, comparisons, case studies).
Experience inB2B marketingandinbound marketing strategies .
3. Pricing Commercial Strategy Analysis:
Researchingcompetitor pricingand market trends.
Proposingcompetitive pricing strategiesbased on demand and profit margins.
Developing and executingstrategic promotions and discounts .
Optimizing pricingto enhance conversion rates and sales.
4. Analytical Strategic Skills:
Conductingmarket and competitor research .
Analyzingtrends in the audiovisual industry .
Optimizing marketing campaignsbased on data insights.
5. Communication Sales Support Skills:
Trainingsales teamson product specifications.
Providingcustomer supportfor product demos and testing, together with product specialists
Creatingsales materialstailored to different distribution channels.Qualifications:
- Bachelor’s Degree in Telecommunications or Electronics.
- At least 2 years of experience in a similar role
- Strong organizational skills.
- Excellent attention to detail.
- Strong analytical and customer service skills.
- Fluent in Spanish and English, with excellent verbal and written communication abilities.
- Skilled at conducting engaging and inspiring product demonstrations.
- Strong problem-solving skills.
- Ability to work effectively in a team environment.Company Description
Laia transforms meetings and events into unforgettable experiences with advanced audiovisual solutions powered by artificial intelligence. Designed for users seeking professional quality, our solutions deliver crisp images and impeccable sound for video conferences and corporate productions. With features like automatic presenter tracking and seamless integration with platforms such as Zoom, Microsoft Teams, and Google Meet, Laia makes connecting, communicating, and standing out easier than ever.