Overview
Nuestro cliente es un importante líder global de Beauty Retailer, perteneciente a una multinacional del lujo con 150 puntos de Venta en Iberia y un significativo presupuesto digital.
Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Si su perfil encaja, presente su candidatura.
El/la Traffic Specialist trabajaría dentro del equipo digital (dos personas) reportando al Digital Manager.
El objetivo del Traffic Specialist es redirigir trafico cualificado a la web del cliente.
Buscamos un perfil de unos 4 años experiencia orientado/a a performance que venga idealmente de Agencia (puede venir de Marca) con buena experiencia general en medios, que haya trabajado con múltiples plataformas de medios tipo Google, tik-tok, televisión digital, programática etc con buena experiencia estrategia digital manejando un Budget y buenos resultados en las inversiones en medios.
Se ofrece formar parte de un equipo muy dinámico multidisciplinar con importantes oportunidades de desarrollo dentro del área digital dentro de la compañía o del grupo.
MISSION Responsible for leading, understanding and optimizing all companies traffic channels at Iberia level, designing an online acquisition strategy with a continuous customer focus, ensuring a data-driven approach to all paid media initiatives and proposing new partners to achieve media goals.
RESPONSIBILITIES
- Design the traffic qualification strategy at Iberia level to achieve media objetives, in close collaboration with the Digital Manager.
- Alignment with key teams: budget aligment with Finance Teams, Strategy alignment with central guidelines and Local Offer, Marketing and E-commerce teams.
- Lead the day-to-day relationship with the digital agencies: campaign briefing, implementation and follow-up.
- Demonstrate proficiency in Tool Management: expertise in Business Manager of Meta and TikTok, Google Ads, DV360 and Campaign Manager.
- Optimization of all traffic channels, conducting in-depth analysis of paid media campaign performance to identify trends and opportunities.
- Weekly and Monthly Reporting to internal stakeholders (Local and Central teams), providing actionable insights and recommendations.
- Supervise and promote the correct implementation of tags/pixels to ensure accurate data collection for reporting and traffic behavior analysis (campaigns/ web/ landings).
- Oversee App marketing initiatives, including performance tracking, reporting, and developing action plans to drive app acquisition and engagement.
- Continuous focus on customer analysis and qualified acquisition leveraging data to propose new channels of traffic generation.
- Follow up of SEO project to ensure alignment and synergy with Traffic Strategy.
- Budget & finantial Follow-Up: managing allocation and spend of the paid media budget in close collaboration with the finance team.
- Track and manage invoices from media suppliers.
EXPERIENCE / ABILITIES
- 4 years experience or more in agencies or similar digital marketing roles
- RESULTS ORIENTED
- ANALYTICAL CAPACITY
- COMMUNICATION
- ORGANIZATION AND PRIORITIZATION
- SEEKER TRENDS/ BEST PRACTICES
- IT TOOLS GOOGLE ANALYTICS (REPORTING, TAG MANAGER), GOOGLE ADS, FACEBOOK ADS MANAGER, ADSERVERS
- MICROSOFT OFFICE: Proficient in Microsoft Excel & Powerpoint
LANGUAGES
High Level English (C1), other languages like French and/or Portuguese are a plus
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