Demand Generation Business Analyst (Demand Generation Team)Marketing location_on SpainHi there!We are Semrush, a global tech company developing our own product – a platform for digital marketers.Are you ready to be a part of it? This is your chance! We’re hiring for a Demand Generation Business Analyst (Demand Generation Team).Responsibilities
Own the creation, maintenance, and optimization of demand generation reports and dashboards.Analyze marketing campaign performance and uncover actionable insights to improve channel efficiency and pipeline contribution.Refine and operationalize attribution models to better understand the impact of multi-touch campaigns.Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.Partner with demand generation, product marketing, and RevOps to ensure unified tracking and measurement.Pull, clean, and synthesize data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.Standardize UTM tracking and campaign naming conventions across platforms.Support quarterly and annual planning with data-driven insights and performance forecasts.Monitor lead scoring, engagement trends, and buyer journeys across segments and personas.Who we are looking for
3–6 years of experience in demand generation analytics, marketing operations, or revenue marketing.Proficiency with CRM (Salesforce), MAP (Marketo or HubSpot), and analytics tools (Looker, Tableau, Power BI).Solid understanding of B2B marketing funnels, lead lifecycle tracking, and pipeline metrics.Advanced Excel / Google Sheets skills;
SQL familiarity is a strong plus.Strong analytical mindset with an ability to interpret complex data and translate it into actionable marketing recommendations.Exceptional communication and collaboration skills;
comfortable working across marketing, sales, and RevOps.Ideal candidate traitsData-Driven :
Passionate about data and analytics, using them to track progress, identify trends, and build strategies.Embodies our core values:
Trust, Sense of Ownership, and Enthusiasm for Constant Change.Willingness to learn, adapt, and embrace new challenges in a dynamic environment.Benefits
Unlimited PTOFlexi Benefit for hobbiesEmployee Support ProgramFinancial aid for loss of family membersEmployee Resource GroupsOffice snacks, drinks, and mealsTeam building activitiesTraining, courses, and conferencesGifts for employeesAbout Semrush
Semrush is a leading SaaS platform for online visibility management, enabling businesses worldwide to optimize their digital marketing efforts. With over 16 years of development, numerous awards, and a public listing on NYSE, we serve over 10 million users globally, with a team of more than 1,700 employees. We are committed to diversity, equity, and inclusion, welcoming applicants from all backgrounds.Our Culture
Our marketing team is international and collaborative, focused on inspiring marketers worldwide and supporting our mission to assist one billion marketers in achieving their goals.
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