Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading
At PMX, we assist our clients in growing their business by offering innovative, specialized solutions at the most competitive prices in the market, thanks to the scale of Publicis Groupe. This is all possible due to a multidisciplinary team covering negotiation areas, including a team of programmatic specialists and connections within the audiovisual world.
Overview
We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at our organisation.
He/She will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (text, Performance Max, Demand Gen, App Campaigns, Youtube formats, etc.) show relevant, optimised results in line with the client's briefing and needs.
Responsibilities
To achieve this objective, the following tasks will be in his/her daily responsibilities in the different differentiated phases:
PLANNING
* Study of relevant keywords for the product and/or service in question.
* Estimation of the investment related to the related keywords for the defined period.
* Planning based on the defined campaign period and in relation to the objectives set, including impressions, traffic to the site, sales and costs (incl. technology and fee).
ACTIVATION
1. Creation of the associated Google Ads