Senior Product Marketing Manager
Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta oportunidad? Descúbralo a continuación.
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Senior Product Marketing Manager
role at
RevenueCat
This range is provided by RevenueCat. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$214,000.00 / yr - $214,000.00 / yr
RevenueCat removes the headaches of building and scaling in‐app subscriptions. Since graduating from YC's S18 batch we've grown into the default monetization platform for mobile: we're in >40% of newly shipped subscription apps, we process $10B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue. We're a remote‐first crew of 100+, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‐users (and help the developers behind them get paid), you'll fit right in.
The Role
Knows APIs and SDKs like their ABCs. Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away. You can debug marketing messaging so it resonates with technical audiences, and craft narratives around the 1's and 0's that still land with business stakeholders.
Captains their own ship. You have a strong bias toward action and you're not afraid to get your hands dirty on execution. Whether it's juggling strategic and tactical work or navigating shifting priorities, you thrive on autonomy and love making things happen.
Distills collaborative chaos. You're comfortable raising your hand and getting what you need from a dynamic and technical organization. Whether it's nudging engineers for product updates or rallying Sales for customer stories, you can navigate the chaos and advocate for what the GTM org needs.
Gets excited about the unexpected. At RevenueCat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly.
Is a little quirky. You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you'd like in helping to brainstorm and bring these quirky concepts to life.
What You'll Be Responsible For
GTM and adoption campaigns: Own key product areas to deeply understand the features we're launching and the use cases and needs behind them. Craft compelling communication plans both within the organization, and to existing and prospective customers.
Lifecycle campaign building: Working with our marketing operations team to execute insight-based lifecycle campaigns to drive adoption, retention and community.
Web page design and optimization: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our external web development agency.
Case studies and testimonials: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat.
Internal enablement: As an expert in your areas of product focus, you'll empower developer‐facing teams with the resources and training they need to support developers and ensure their success.
Market insights: Keeping your finger on the pulse of the mobile app industry and competitors to inform go‐to‐market strategies and uncover new opportunities for growth.
Whimsical side quests: Taking on unique projects with minimal instruction, coordinating the collection of 1000 screenshots to launch, designing, printing and shipping a calendar of cat photos, hosting the World Paywall Speed Building Championships, or crafting a keynote speech for leadership.
What You'll Need To Be Successful
5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies.
Previous experience as a solo‐marketer is preferred. While you'll have the broader marketing and product marketing teams to lean on, our async, entrepreneurial culture is best suited to someone who is comfortable independently driving projects forward, making progress amid changing processes, and actively enlisting cross‐functional support when needed.
Experience owning end‐to‐end go‐to‐market efforts, including tier 1 product launches. Strong project management skills to prioritize multiple initiatives and execute effectively across teams.
Strong creative instincts and direction. You've led the charge on web design work and aren't afraid to sketch, prototype in Figma, or use AI tools to get to an ugly starting point. Comfortable collaborating with external creative agencies and freelancers to deliver high‐quality assets.
Excellent editorial judgment: you understand audience, tone, and communication objectives, and you can elevate copy through clear direction and feedback.
Exceptional communication skills to collaborate across technical and non‐technical teams, ensuring alignment and buy‐in from key stakeholders.
A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences, both internally and externally.
The resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem‐solving.
Ideally you
Have experience in the mobile app ecosystem or working with subscription‐based software products.
Have worked in an early‐stage tech company or led new initiatives independently in a larger organization.
Have experience working as a solo marketer or solo PMM within an organization.
Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration.
What Success Looks Like
Within the first month
Gain hands‐on experience with the RevenueCat platform.
Build a foundational understanding of the app ecosystem, particularly around monetization.
Establish relationships with key collaborators across Product, Sales, and Marketing.
Deliver your "first ship," a project that demonstrates your insights and adds real value to the team.
Within the first 3 months
Step into the role as the go‐to‐market owner for your specific product areas.
Own the go‐to‐market efforts for product areas, leading cross‐functional teams.
Craft and distribute internal enablement materials and training related to your product areas.
Publish a new landing page, leading the concept, briefing, design and written copy process, with execution by our web agency.
Conduct customer research to deepen your understanding of our audience's challenges and goals, and publish a customer case study.
Within the first 6 months
Own and optimize the self‐serve adoption funnel for your product areas, partnering with Growth and Product.
Level up your product area's sales motion by revamping core pitch materials, competitive positioning, and objection handling.
Partner with Product to translate customer and market insights into clear roadmap recommendations.
Contribute to a whimsical side quest that adds to our brand and community.
After 12 months
Be a trusted partner across Product, Sales, and Marketing.
Have led multiple successful product launches, including a tier 1 launch.
Represent RevenueCat at industry events and conferences.
Deepen your knowledge of app development and monetization, becoming an expert in the space.
What we offer
Competitive equity in a fast‐growing, Series C startup backed by top‐tier investors, including Y Combinator.
10‐year window to exercise vested equity options.
Fully remote and flexible work environment.
4‐5 weeks of suggested time off annually for mental, physical, and emotional recharge.
$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning.
Curious about the interview process? xqysrnh Discover more in our blog post about how we hire and learn tips to help you succeed.
Compensation Range: $214K