Company Description
Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.
As our Media Manager, you’ll lead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both consumer-facing products.
Your Role
* Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
* Develop and implement measurement and attribution methods to maximize the effectiveness of offline and online marketing.
* Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using analytics tools.
* Manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
* Build data-backed business cases for brand initiatives and foster relationships with media partners.
* Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
* Collaborate with creative and production teams, leveraging data insights to inspire impactful campaign concepts.
* Identify, test, and scale new offline and online channels to fuel growth for both brands.
Your Skills
* 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of results in a fast-paced environment.
* Advanced analytical skills and a data-driven approach; proficiency in Excel. Experience with SQL or BigQuery is a plus.
* Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
* Experience managing agency and media relationships.
* Excellent communication skills; fluency in English is essential.
* Experience with programmatic media buying is a plus.
* Experience in shaping creative strategy is a plus.
* Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
* High motivation, adaptability, and a drive to challenge the status quo.
Our Offer
* Be part of our success story! Once a unicorn, now a listed public company.
* Enjoy work-life balance with options for remote work, flexible hours, and 30 days of vacation.
* Invest in your growth with a dedicated education budget for courses, conferences, and training.
* Join a diverse environment with over 90 nationalities.
* Benefit from discounts on brands like Flaconi, Bosch, Apple, Sky, and special offers on used cars for you and your family.
* Prioritize your mental well-being with free access to Headspace.
Join us in building the best way to buy and sell cars!
Apply by uploading your CV in English, noting your earliest start date and salary expectations.
At AUTO1 Group, we foster an open culture, value diversity, and welcome applicants regardless of gender, ethnicity, religion, age, sexual orientation, disability, or other non-merit factors.
Complete your application by uploading your CV at the top of the form. Additional documents like cover letters or portfolios can be uploaded at the bottom.
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