Instagrid is looking for a VP of Marketing to develop and execute the company’s marketing strategy. As the first mover in the emerging market of clean professional power stations, we have created a significant breakthrough for our early customers, and we aim to expand globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution, ready to drive brand strength and activate marketing efforts to convert early majority customers and achieve exponential growth.
As the leader of Instagrid’s marketing team and a core member of the Senior Management Team, you will be responsible for devising and executing a full-funnel marketing strategy that fuels growth, builds the brand, and drives the business globally.
Your Impact
* Define and execute marketing strategies and budgets to drive global B2B growth and brand awareness
* Manage budgets and marketing activities, ensuring efficient resource allocation to maximize ROI
* Work cross-functionally to drive adoption and success of marketing plans company-wide
* Lead and develop a team of 20+ members, supported by agencies and external providers
* Optimize and scale efforts by experimenting with new channels, tactics, and strategies
Minimum Requirements
1. 15+ years of marketing experience in B2B companies, including scale-up environments with exponential growth
2. Proven track record in developing and executing marketing strategies in key markets such as US, DACH, France, UK, and Benelux
3. Experience building and leading a multi-disciplinary, global team
4. Strong analytical skills with data-driven decision-making
5. Ability to develop, test, and optimize hypotheses rapidly
Your Benefits
6. A dynamic environment within a fast-growing, flat hierarchy
7. Opportunity to join a cutting-edge company
8. A laptop and a mobile device (iPhone or Samsung)
9. 25 days of PTO
About Instagrid
We create the world’s most advanced portable power supplies, enabling freedom for our customers wherever they are. We aim to shape a world where technology and environmental responsibility go hand in hand, making a lasting impact. Our team works across Europe and the US, remotely or onsite, driven by curiosity and a commitment to a cleaner future. Join us as we transition from combustion generators to cleaner, faster solutions with measurable outcomes. Our journey has just begun.
At Instagrid, we are committed to diversity and equal employment opportunities. We actively seek talented individuals regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We value respect and diverse opinions to achieve our shared goals.
We look forward to your application!
J-18808-Ljbffr
#J-18808-Ljbffr