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Digital activation & content specialist (barcelona)

Barcelona
Ferrer
Publicada el 4 mayo
Descripción

Experteer Overview La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.

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In this role you will lead end-to-end digital campaigns and localize content across Europe to support commercial acceleration. You’ll develop customer-centric digital materials aligned with brand strategy and ensure compliant, impactful delivery via email and CLM. You will work closely with cross-functional teams to optimize performance and adapt general content to local markets.

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This is an opportunity to drive multichannel impact in a socially driven, sustainability-focused pharmaceutical company.

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Compensaciones / Beneficios

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- Design and execute end-to-end digital campaigns focusing on email and CLM
- Create, localize and align digital content with brand strategy and market needs
- Adapt global/regional materials to local markets ensuring consistency and UX
- Lead Salesforce Marketing Cloud and Veeva Approved Email campaigns with segmentation, personalization, automation
- Monitor performance metrics and propose data-driven improvements
- Continuously optimize campaigns based on feedback and data
- Perform testing and quality control to ensure timely delivery
- Collaborate with Commercial, Marketing, Data, Legal, IT and other teams to ensure alignment
- Support multiple brands across European markets
- Manage multiple projects with strong organizational skills

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Responsabilidades

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- Bachelor’s degree in marketing, digital marketing or communications
- 4+ years in digital activation, digital marketing, or content management with focus on email/multichannel campaigns
- Hands-on experience with Salesforce Marketing Cloud and/or Veeva CRM Approved Email
- Strong understanding of campaign design, segmentation, personalization, automation, and performance tracking
- xugodme Ability to analyze data and generate insights to optimize performance
- Experience coordinating with multiple stakeholders in cross-functional, international environments
- Fluent in English and Spanish
- Proactive, collaborative mindset with strong communication and continuous improvement orientation

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Requisitos principales

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- flexible working model
- volunteering activities
- development & learning opportunities
- wellbeing benefits (physical, emotional, financial)
- customizable remuneration and benefits
- collaborative office environment

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