Omnicom Media Group España es la división española de Omnicom Media Group, una de las principales redes globales de medios con presencia en más de 70 países. En OMG ofrecemos soluciones de marketing, publicidad y comunicación que impactan positivamente en el resultado de negocio de nuestros clientes; a través de las diferentes agencias y unidades especializadas que conforman nuestro ecosistema.
Nuestras agencias de medios son grandes reconocidas en la industria: OMD (Agencia del Año 2024 por los Premios Eficacia), PHD (Media Agendy of the Year en Adweek Global) o Hearts & Science (agencia número 1 en crecimiento de negocio a nivel mundial en 2023 según RECMA). Desde las agencias, trabajamos con clientes tales como Apple, McDonalds, Pepsico, Cupra, Volkswagen, Diageo, Cosentino...
Nuestras unidades especializadas abarcan diferentes ámbitos del marketing, desde la data y tecnología (Annalect), los patrocinios deportivos (FUSE), marketing de influencers (CREO), ecommerce y retail media (Transact) o Adtech (TRKKN), ofreciendo así un servicio integral para nuestros clientes.
OMG
is looking for a
Brand Manager
who will provide stewardship and analysis of all media and communications across all media in a cost effective manner.
Based in Madrid´s OMG Offices, S/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients.
S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, films, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods.
The Brand Manager would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth.
Main Responsibilities
Client Oriented
- Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns.
- Develop a good knowledge of the clients business and industry.
- Develop a good relationship with suppliers and solid understanding of the media offering in the market.
- Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
- Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital).
- Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance)
- Put together competitive reports with a good depth of analysis and understand and explain the implications.
Media Knowledge
- Can identify the components required to make a Media Plan and following it through to completion internally.
- Can include correct forecasting on digital media plans for all objectives.
- Can evaluate a plan ensuring rates, discounts and agency fees are entered correctly.
- Can put a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objective.
- Can put competitive reports together with a good depth of analysis and understand the implications.
Trading
- Media buying understanding:
- Make sure correct rates/discounts are used (inc. gross rates)
- Build a strong relationship with the investment team.
- Understand how to brief the investment team properly for the best outcome.
- Ensure that timelines are respected at all times
- Basic understanding of buying direction.
Tools
- Aptitude with administrative, planning and buying tools of the company. Can identify and use the following tools:
- Research Tools – Infosys (Kantar), Tom Micro, Galileo, Omniture
- Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued.
- Planning Tools – Demilpa, AMI Digital.
- MS Tools - Word, Excel, PowerPoint
- Understanding Source:
- Understand what Source is and its purpose
- Be actively planning and contributing on Source
- Comprehensive knowledge and understanding marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.
Qualifications/Skill Requirements
- 4 years experience in similar role focus on digital planning
- Familiarity with offline media concepts.
- Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.
- Comprehensive knowledge and understanding marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM,
- Strong drive for continuous learning and research for personal development.
- Good anlaytical skills and ability to relate results to client business objectives.
- Ability to meet deadlines and work under pressure.
- Good interpersonal and Communication skills, oral and written.
- IMPORTANT: Advanced English/Spanish level required.
- Must have European Community (EU) work permit.
Working for OMG means...
- 28 days of holidays
- Social events and inspirational sessions
- Access to flex compensation plan
- Flexible working time + Short fridays all year + Special summer schedule (\"jornada intensiva\")
- Work from home policy
- Great team and amazing offices
Join US
En OMG y las agencias del grupo, pensamos que todas las personas pueden prosperar en una cultura de igualdad, inclusión y sentido de pertenencia. Estamos comprometidos a ofrecer un contexto verdaderamente inclusivo que refleje los principios de OMG: Compromiso, Conexión y Colaboración, claves en la sociedad actual, donde cada persona pueda mostrarse tal y como es en el trabajo, y donde las diferentes diversidades sean valoradas, escuchadas y estén bien representadas.
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