A fast growing global consumer good company is looking for a passionate and driven Trade Marketing Manager to lead and oversee our Spanish Trade Marketing operations.
The position is based in our Madrid office - Hybrid 3 days in the office.
OVERVIEW:
Reporting to the Trade Marketing Director, you will play a critical role in shaping our go-to-market strategy, working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in Spain
Key Responsibilities
* Strategic Planning: Build and execute a comprehensive Trade Marketing plan tailored to the Spanish market, aligned with the overarching UK and EU marketing strategies.
* Retailer Collaboration: Own and drive Joint Business Plans (JBPs) with key Spanish retail partners.
* Go-to-Market Execution: Plan and implement launch strategies, in-store activations, and online campaigns aligned with SharkNinja's brand positioning.
* Consumer Engagement: Develop creative and localized campaigns to increase product awareness, engagement, and in-store/online conversions.
* Events & Trade Shows: Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives.
* Point of Sale Optimization: Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS).
* Digital Retail Strategy: Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms.
* Retail Data Management: Ensure accurate and timely product data is provided to retail partners for listings and online experiences.
* Budget Ownership: Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners.
Key Skills:
* Experience: Minimum 5 years in Trade Marketing, ideally within the consumer goods or retail sector
* Adaptability: Comfortable working in a fast-paced, evolving environment. Agile mindset with the ability to pivot quickly.
* Communication: Strong written, verbal, and presentation skills, fluent in both Spanish and English.
* Collaboration: Excellent stakeholder management skills; ability to work cross-functionally with Sales, Marketing, and Product teams.
* Creativity & Innovation: Passion for finding creative ways to drive consumer engagement and sales.
* Entrepreneurial Spirit: Proactive and self-motivated, with a high level of ownership and accountability.
* Global Perspective: Experience working in a global matrix structure is a plus