Overview
We\ 're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You\ 'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.
Responsibilities
* Campaign Execution & Management:
Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms
* Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements
* Monitor campaign performance and proactively identify underperforming ads for pause or optimization
* Conduct A / B tests on ad creative, copy, targeting, and bidding strategies
* Implement technical setups including conversion tracking, pixel installation, and attribution modeling
* Performance Monitoring & Analysis:
Review daily performance metrics across all active campaigns and flag anomalies
* Generate weekly performance reports with insights and recommendations
* Identify trends and optimization opportunities through data analysis
* Maintain performance dashboards and client-facing reporting
* Build and manage custom audiences using first-party data, website visitors, and lookalike segments
* Create targeted audiences based on job titles, company size, industry, and funnel stage
* Manage retargeting campaigns for different engagement levels and content interactions
* Optimize audience targeting based on performance data and client ICP refinements
Quality Assurance & Process Management
* Ensure all campaigns adhere to platform best practices and compliance requirements
* Prepare campaign performance summaries for client calls
* Support strategic recommendations with performance data and insights
Qualifications
* 3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies
* Experience with conversion tracking, attribution modeling, and performance measurement
* Strong analytical skills with proficiency in Excel / Google Sheets and data analysis
* Advanced understanding of paid social platforms including campaign types, bidding strategies, and optimization techniques
* Knowledge of A / B testing methodologies and statistical significance
* Organized approach to campaign management and documentation
* Experience with B2B SaaS marketing funnels and pipeline attribution
* Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools
* Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools
* Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience
* Access to cutting-edge tools and platforms for campaign management and optimization
* Remote-first culture with flexible working arrangements
* Professional development budget for continued learning and certifications
About Understory
Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.
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