Overview
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams, and artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with different tiers of service: Prime members get access to all music in shuffle mode and ad‑free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices.
Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. The EUANZ Brand team is looking for a Campaign Manager to manage brand initiatives in Amazon Music, owning strategic planning, oversight, and tracking of cross‑channel marketing campaigns, including Mass‑Ads and Partnerships (internal or external). You will advise on media investment, build relevant plans to reach priority targets, and consult with social teams on content creation.
Key job responsibilities
- Work with internal partner teams to deliver cross‑functional integrations on priority projects.
- Oversee execution and implementation of Brand Partnerships deliverables, including creative RFPs, project tracking, development of marketing assets, experiential initiatives (if applicable), measurement, and reporting in line with the Global Partnerships Strategy.
- Manage campaigns and programs end‑to‑end: briefing, budgeting, media plans, content planning, creative assets, marketing plans (including organic social media), production, distribution, tracking, and more. Create documentation for campaigns and make them available to relevant teams.
- Build clear, distinctive, category‑defining brand campaigns that drive top‑of‑mind awareness and interest in Amazon Music across EU/ANZ.
- Collaborate with Measurement, Analytics, and Insights team to deepen tracking and evaluate & report on the performance of campaigns.
- Lead project status meetings to ensure local and global stakeholders are working toward the same deadlines and goals for marketing campaigns (set agenda, create and send minutes/documentation, follow up on action points).
- Work closely with internal and external creative production partners and media agency to set and safeguard production delivery timelines.
- Communicate with the global brand team on shared priorities and attend relevant global meetings.
A day in the life
A typical day will consist of project‑management tasks to ensure advancement of campaigns you own, including full‑funnel brand campaigns, paid social, creator campaigns, and cross‑functional projects with strategic Amazon partners. Your day will usually involve a good balance of personal work time and group meetings with local Music Industry and Marketing teams as well as integral partners.
About the team
The EUANZ Brand & Strategic Partnerships team operates as a full‑funnel marketing team, driving both upper‑funnel awareness and brand perceptions as well as lower‑funnel impact for Amazon Music. It manages brand campaigns, local brand insights, and ensures Music is integrated with Amazon strategic partners such as Prime Video, Alexa/Echo, Prime Video Fashion, and others.
Qualifications / Experience
- Experience in professional non‑internship marketing.
- Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion.
- Experience using data and metrics to drive improvements.
- Highly proficient in both spoken and written English (equivalent to Common European Framework of Reference C1/C2).
- Experience using customer research, hard data, and metrics to back assumptions, generate forecasts, and assess efficacy of marketing programs.
- Experience working with creative teams, content managers, and marketers to bring brand promise to life.
- Experience in the entertainment industry, including its customs and practices.
Required Experience
Manager
Key Skills
HR & Payroll, Instrument, Corporate Sales, Corporate Risk Management, Administrative Services, Database Administration
Employment Type
Full‑Time
Location
Campaign Manager, Amazon Music EUANZ Brand Marketing • Madrid, Madrid, Spain
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