WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective.
We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.
As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.
Key Responsibilities
80% User Acquisition, 20% Data Leadership.
* Own campaign management and optimization, with a focus on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels
* Propose, allocate, and pace multi-title UA budgets
* Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations
* Build and mentor a growing UA team over time
* Define the vision for UA data visualization, cohort tracking, and creative testing insights
* Partner with our central data team on advanced projects like LTV modeling and incrementality analysis
* Lead core ad monetization tasks:
blocking competitors, network onboarding, AB test identification and execution
* Leave behind operational excellence:
processes, dashboards, playbooks, and a trained team
Qualifications
* 4+ years in performance marketing for mobile apps, ideally with ad-monetized games experience
* Deep familiarity with in-app ad networks and SKAN ecosystem nuances
* Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava)
* Strong analytical chops—you live in cohorts, payback curves, and ROAS models
* Clear communicator who can work with some PST hours overlap
Why WildCard?
You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio.
More ownership. More impact. Less red tape.