We’re looking for aWeb Product Analytics Specialistto join a global leader in industrial automation and digital transformation. With a presence in over 60 countries and more than 20,000 employees worldwide, they are scaling ourDigital Hub in Barcelona, focusing on B2B e-commerce, digital sales, and analytics.This is a unique opportunity to lead the analytical strategy of a complex, high-traffic platform used by hundreds of thousands of customers globally — and to define how data drives product decisions.Key responsibilities:Design and maintain the web analytics infrastructure, ensuring accurate tracking across all features.Define and implement tracking standards — what to measure, how to tag, and why it matters.Act as the data ambassador within the product team, collaborating with other Product Owners.Manage the tagging system (Google Tag Manager or similar) and support migration to new analytics tools.Train and support global users of the analytics platform.Collaborate with A/B testing teams to ensure proper measurement and alignment with KPIs.Work closely with Marketing to analyze campaign performance and suggest improvements.Translate complex data into actionable insights for stakeholders across the business.22–25 vacation days per year.Dynamic international environment within a large, innovative organization.Technical requirementsSolid experience with web analytics tools, such as GA4, Adobe Analytics, Matomo, Piwik PRO, or similar.Advanced knowledge of Tag Management Systems (e.G., Google Tag Manager, Tealium), including setup, maintenance, and debugging.Strong understanding of digital tracking principles: custom events, variables, data layers, UTM parameters, etc.Proven experience in implementing or migrating analytics platforms during website transitions or rebuilds.Basic knowledge of HTML, CSS, and JavaScript to effectively collaborate with development teams.Familiarity with Agile/Scrum methodologies, particularly in digital product or website development environments.Experience with A/B testing and personalization tools (e.G., Optimizely, VWO, Google Optimize), especially related to tracking setup and validation.Analytical and business skillsAbility to translate business requirements into tracking specifications, and vice versa.Understanding of key digital marketing KPIs (e.G., conversions, funnels, retention).Experience measuring the impact of product features or marketing campaigns through data.Ability to define, document, and enforce tracking standards and data governance rules.Interpersonal and collaboration skillsSkilled at acting as a bridge between technical teams and business stakeholders (e.G., Product Owners, Marcom, Marketing, Analytics).Strong communication skills for training and supporting global users of analytics tools.Proactive mindset to promote data culture and drive adoption of analytics best practices.Experience working in international, cross-functional teams with collaborative workflowsWorking conditions and benefitsHybrid model : 2 days in-office (Barcelona), 3 days remote.Flexible working hours.Childcare scholarship (ages 0–3) and school support (ages 3–16).Flexible remuneration via Mutua Adeslas.Discounted meals through a partnership with an on-site restaurant.On-site parking available.Tailored trainings and English classes .