Hey, future candidate!
Para presentar una candidatura, simplemente lea la siguiente descripción del puesto y asegúrese de adjuntar los documentos pertinentes.We are seeking an experienced Retention Manager to take full ownership of Weekendesk’s user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets.This role will be based in our Barcelona office.Ready to take on the challenge?Your Role at WeekendeskYou’ll be the
end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT).Full strategy. Full execution. Full impact.You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).KPIs You’ll DriveEmail revenue contributionCustomer Lifetime Value (CLTV)Retention & repeat booking rateAutomation coverage (% of CRM fully automated)What You’ll DoCRM & Lifecycle ExecutionOwn all
email marketing
: newsletters, transactional emails, and automated journeysDesign and optimize
retargeting, abandoned booking, and re-engagement flowsLead
push notification
strategy with strong cross-channel orchestrationDrive
segmentation, personalization, and continuous testing
(content, timing, formats)Retention & LTV GrowthBuild and scale
retention programs
(loyalty, early access, referrals, win-back)Act as the
LTV owner
, identifying churn points and lifecycle opportunitiesPartner closely with
Product, UX/UI, and Tech
to align CRM with product experienceContent & InnovationDevelop
high-impact CRM content strategies
to drive engagement and conversionLead innovative initiatives (e.G. AI-generated guides, travel inspiration, buyer resources)Ensure CRM actions are reflected
on-site
via personalized experiencesData & OptimizationTrack and report CRM performance (OR, CTR, conversion, LTV)Own a strong
A/B testing framework
within InsiderWork with Data teams to ensure
clean, usable customer dataDoes This Sound Like You?3+ years of experience in
CRM, lifecycle, or marketing automation
, with strong ownership of email and retentionHands-on experience with
Insider
or a similar enterprise CRM platformSystems thinker, comfortable building
scalable workflows, triggers, segmentation, and personalizationExperience with
omnichannel CRM
(email, push, SMS, WhatsApp, onsite personalization)Strong
testing and optimization mindset
(A/B testing, insights-driven decisions)Comfortable with data: reading dashboards, defining metrics, spotting patternsProven experience building
automated journeys, transactional emails, and retention programs
that drive repeat bookings and LTVCurious, experimental, and continuously looking to improveAI-enthusiast
, already using AI tools for copy, insights, testing, or personalizationClear, warm writing style aligned with the
Weekendesk brandPerks & BenefitsMeal Vouchers:
5€/day net (Ticket Restaurant) to keep you fueled ;
)Hybrid Work Model:
3 days at the office, 2 remote, plus 10 home office days per year. Work from anywhere in Europe within a 1-hour time difference!Health Insurance:
Private coverage with exclusive discount.Employee Discount:
20% off Weekendesk bookings—because you deserve a break too!Referral Bonus:
Recommend talented friends and earn rewards.Office Perks:
Free coffee and fresh fruit. xiphtebSocial Events:
From afterworks and themed parties to our big Summer Event, there’s always something to look forward to.Ready to Take the Leap?Apply today and don't forget to visit our website to know more about us!