Why BirdmanBirdman is one of Latin America's fastest-growing consumer brands — and the market leader in plant-based performance nutrition and wellness in Mexico. We've built one of the most admired wellness brands in our home market through innovation, authenticity, and sustainability, and now we're taking flight globally.
Our vision is to become a global wellness leader, expanding into multiple countries. This next chapter is about building a global wellness powerhouse rooted in purpose, performance, and cultural relevance.
Role OverviewThis is a once-in-a-lifetime opportunity to own Birdman's brand strategy and execution in the U.S. and to build a leading health & wellness brand from the ground up.
Brand Marketing Manager, you will take full ownership of brand strategy, positioning, P&L;, innovation, experiential marketing, PR, partnerships, and consumer insights —crafting how Birdman shows up across retail, digital, and culture.
Commercial & Marketing Director, with a dotted line to the Marketing Director in Mexico for global brand alignment. based agencies and partners or build a small, high-performing local team over time.
The Ideal CandidateYou are a hybrid marketer —a brand builder with cultural instinct and creative vision, combined with the rigor of a data- and performance-driven operator.
You've built or scaled brands that have won across retail, social, and experiential channels.
Above all, you bring resilience, curiosity, and an unstoppable drive to make Birdman one of the next great integral wellness brands—starting with the U.Brand Strategy & Growth
Define and own Birdman's brand strategy, positioning, and architecture for the U.Ensuring cultural relevance, differentiation, and global consistency.
Manage brand P&L; and budgets, balancing investment efficiency with ROI and growth targets.
S. product innovation and go‐to‐market roadmap, adapting global launches and shaping future pipeline needs.
Partner with HQ to ensure brand identity, messaging, and creative assets reflect Birdman's global purpose while resonating locally.
Marketing & Activation
Lead experiential marketing, PR, influencer, and co‐branding partnerships that elevate awareness, engagement, and brand love.
Identify and activate strategic collaborations with retailers and lifestyle/wellness brands that amplify reach and cultural relevance.
Drive local campaign execution across retail, social, and digital, partnering with Performance Marketing and Social teams to ensure a seamless brand‐to‐conversion flow.
Insights & Performance
Leverage consumer and market insights (Nielsen, IRI, SPINS, Ipsos, brand tracking, digital analytics) to drive brand, pricing, and innovation decisions.
Track brand performance KPIs (awareness, sell‐out, equity, conversion, ROI) and present clear business readouts with learnings and next steps.
Monitor competitive and cultural trends to identify white spaces, category shifts, and innovation opportunities.
Collaborate closely with Sales, Trade, Ecommerce, Performance Marketing, and HQ to deliver an integrated growth strategy.
S. consumer across the organization, influencing innovation, communication, and commercial priorities.
S. brand/experiential team over time.
Proven experience defining and executing brand strategy in the U.Ideally with regional or global exposure.
Experience in top‐tier CPG, food & beverage, wellness, or lifestyle brands, bringing best practices and strategic discipline.
S. consumer, retail, and cultural landscape, ideally from having lived or worked in the U.Track record of measurable brand growth —awareness, share, equity, or revenue—and strong P&L; management.
Data‐and insight‐driven decision‐making, with fluency in market analytics (Nielsen, IRI, SPINS, Ipsos, etc.).
Fluency in English (C1–C2) required;
Spanish is a plus.
Experience leading or supporting brands expanding from LATAM to the U.Proven experience in influencer, social, and experiential marketing within wellness or lifestyle categories.
Prior exposure to co‐branding, retail collaborations, or partnership marketing.
We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty‐free food choices a breeze. With our mouthwatering and nourishing plant‐based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant‐based revolution is just getting started and it's going to be epic! Join us and let's create some plant‐powered magic together!
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