Role Overview
Remote is looking for a data-driven Account-Based Marketing (ABM) Specialist to lead our paid acquisition strategy for high-value target accounts. This role focuses on scaling our presence across Employer of Record (EOR), Contractor Management, and Global Payroll services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid-market and enterprise customers.
Key Responsibilities ABM Strategy & Platform Management
* Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.
* Intent-Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
* Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.
Paid Media Execution
* Multi-Channel Management: Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations.
* Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep‑dive health checks, and ongoing A/B testing of text ads and creative formats.
* Channel Specifics: Manage high-match-rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first‑party contact integration.
* Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR.
Cross-Functional Alignment
* Sales Collaboration: Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account‑specific support.
* Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM
* Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.
Qualifications
* Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
* Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta ads manager and LinkedIn Campaign Manager.
* Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data‑driven decision‑making.
Benefits
* work from anywhere
* flexible paid time off
* flexible working hours (we are async)
* 16 weeks paid parental leave
* mental health support services
* stock options
* learning budget
* home office budget & IT equipment
* budget for local in-person social events or co‑working spaces
Compensation
$100,000 — $125,000 USD
Equal Employment Opportunity and Diversity
Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under‑represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.
We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.
At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.
Please note we accept applications on an ongoing basis.
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