Business Development Manager page is loaded## Business Development Managerlocations: Reading, Berkshire, United Kingdom: Sant Cugat del Valles, Barcelona, Spaintime type: Full timeposted on: Posted Todayjob requisition id: 3158387Business Development Manager**Description -**Business Development Manager**Role Overview**The Business Development Manager will drive the growth of AI PC products within the Consumer and Small & Medium Business (SMB) segments. This role focuses on executing strategic marketing initiatives, building partnerships, and managing programmes that enhance sales performance and customer loyalty.**Key Responsibilities**Sales Growth & Market Development* Develop and implement strategies to increase AI PC product adoption among Consumer & SMB customers.* Identify new business opportunities and drive revenue growth through targeted campaigns and partnerships.**Execute 4P Marketing Plans*** Partner with HP Store traffic teams, HP MML Marketing & PR, and Partner marketing teams to maximise campaign impact.* Collaborate with country teams to deliver comprehensive 4P (Product, Price, Place, Promotion) marketing plans.* Ensure alignment with global and regional objectives while tailoring strategies for local market needs.**Market Analysis & Insights*** Analyse market landscape to ensure HP Store remains competitive, including versus HP in retail and versus our competitors.* Understand market sizing, product configurations, price points, and channel performance. Identify what is working and why.* Provide actionable insights to inform product positioning and promotional strategies.**Partnership Development*** Establish and nurture affiliate partnerships within the SMB ecosystem to expand reach and influence.* Negotiate and manage agreements that drive mutual growth and value.**Programme Management*** Oversee Partner-funded headcount in contact centres, ensuring governance and performance of Sales Representatives.* Monitor KPIs and implement continuous improvement initiatives for programme effectiveness.**Loyalty Programme Enhancement*** Develop a roadmap of propositions and enhancements for the HP Store loyalty programme – HP Advantage for Business.* Drive engagement and retention through innovative offers and benefits tailored to SMB customers.**Skills & Qualifications*** Proven experience in business development or sales within the technology sector* Strong understanding of marketing principles, including 4P execution.* Analytical mindset with ability to interpret market data and trends.* Excellent relationship-building and negotiation skills.* Programme management experience, including governance and performance tracking.* Familiarity with loyalty programmes and customer engagement strategies.**Job -**Sales**Schedule -**Full time**Shift -**No shift premium (United Kingdom)**Travel -****Relocation -****Equal Opportunity Employer (EEO) -**HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s or read about your rights as an applicant under the law here: “"Learn more about HP personal data practices at, (where applicable),, and .You can be yourself at HP.Click to submit a request for support.
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