Web Technical SEO & Generative Engine Optimization (GEO) Specialist
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As a Web Technical SEO & Generative Engine Optimization (GEO) Specialist, you will help ensure our websites and digital content are easily discoverable by search engines and AI-powered assistants. You will support technical SEO audits, structured data implementation, GEO readiness, and ongoing monitoring of site visibility and performance. You'll work closely with developers and content teams to ensure our digital experiences remain crawlable, indexable, and LLM-friendly.
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What will you do
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Technical SEO & GEO Audits
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Assist in conducting audits to identify issues in site structure, crawling, indexing, and content discoverability.
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Help evaluate pages for LLM/AI assistant visibility and GEO readiness.
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Implementation Support
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Work with developers to apply Technical SEO and GEO recommendations during updates, migrations, and incremental improvements.
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Support the integration of structured data markup (e.g., Product, Article, FAQ, Breadcrumb).
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Monitoring & Reporting
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Use SEO tools (Google Search Console, SEMrush, Analytics, etc.) to track KPIs and identify issues or opportunities.
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Produce routine reports summarizing trends, errors, indexing changes, structured data performance, and LLM-related insights.
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Best Practices & Documentation
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Stay up to date on search engine updates, LLM crawling models, AI-driven search trends, and industry changes.
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Maintain documentation on Technical SEO guidelines and GEO requirements for internal teams.
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Team Enablement
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Provide day-to-day support to content teams, designers, and POs on basic SEO and GEO best practices.
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Participate in training sessions and help promote adoption of Technical SEO guidelines.
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What will make you successful:
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Experience in Technical SEO, website optimization, and organic visibility improvement.
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Familiarity with GEO concepts (experience is a bonus; willingness to learn is essential).
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Understanding HTML, CSS, and basic web development principles.
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Experience using SEO tools such as Google Analytics, Search Console, SEMrush, or similar.
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Strong analytical and problem-solving skills; ability to interpret data and follow structured troubleshooting.
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Good understanding of site architecture, internal linking, and crawling behaviors.
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Ability to communicate clearly with cross-functional teams and translate technical issues into practical actions.
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Strong written and spoken English.
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This role is ideal for someone who:
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Enjoys hands-on technical work and troubleshooting
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Wants to deepen their expertise in structured data and emerging AI-driven search
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Works well with developers and content teams
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Is curious, analytical, and motivated to improve website discoverability and user experience
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What will you get
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We adapt to you
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With our flexible schedule, you'll have the freedom to adjust your work hours to accommodate your personal needs and responsibilities.
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We know how great it is to work from home. With our hybrid work plan, you can enjoy working from the comfort of your home.
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Need more time to relax and disconnect? With our Holy Pack, you can purchase additional vacation days to recharge when you need it most.
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Celebrate holidays your way! With Floating Holidays, you can exchange holidays for other days that better suit your plans and personal preferences.
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Need additional time to explore new experiences or focus on personal projects? With the Sabbatical Pack, you can request up to 2 months of extra leave (unpaid).
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We value the importance of family and want to support you in all aspects of your life. Our Integral Family Leave Policy provides flexible paid conditions for when you need it most, whether you're about to be a parent, need time to overcome a loss, or to care for a loved one.
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We take care of you:
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With access to the health and wellness platform Wellwo, you and up to 5 people of your choice can enjoy access to wellness content, nutrition counseling, fitness classes, and more!
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From dance classes to booking a hotel spa, we offer an agreement with Wellhub so you can access a network of thousands of gyms and sports centers to keep your body active in the way you like best.
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Your well-being is our priority. You will have medical service at your workplace for close attention to any medical needs.
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We empower you
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With Career Hub, our AI-driven professional development platform, you can connect with job opportunities, projects, and mentors at Schneider Electric globally.
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We offer you the opportunity to be a shareholder of Schneider Electric and share in our achievements with our stock ownership program.
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We celebrate everyone's talent and success with our recognition