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Job title: eCommerce Media Manager (UK / SPAIN)
- Location: Barcelona, Spain.
Opella is the self‑care challenger with the purest and third‑largest portfolio in the OTC & VMS market globally. Our mission is to bring health into people’s hands by making self‑care as simple as it should be for over half a billion consumers worldwide. With 100+ loved brands, an 11,000‑strong integral team, 13 best‑in‑class manufacturing sites, and four specialised science and innovation development centres, Opella is driven by a commitment to healthier people and planet. B Corp certified in multiple markets, we are a proud maker of leading health brands such as Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale, and Mucosolvan.
About The Job
The Regional eCommerce Media Manager will lead the eCommerce media buying strategy for a specific zone. This role involves understanding the local context, setting regional goals, and collaborating with the Centre of Excellence to implement effective campaigns on eRetailer platforms.
Responsibilities
- Monitor local competitors, analyse regional trends and adapt strategies accordingly.
- Define and execute regional eCommerce media buying strategies for retail media activities on eRetailer platforms.
- Translate category/channel data into shopper insights, actionable campaign strategies and new expansion opportunities.
- Forecast regional budgets for the long‑middle term while agilely adjusting allocation and campaign strategies based on regional market trends.
- Optimise regional advertising budgets and guide keyword selection based on market trends. Support research and keyword list in non‑English language.
- Collaborate with the CoE and provide continuous knowledge