The incumbent is responsible for creating compelling animations to support the Ministry's/Department's/Agency's communication initiatives, programs, and messages.
Duties and Responsibilities
- Develops and produces animations and motion graphics for Ministry projects, including public service announcements, educational videos, and social media content.
- Creates character sketches for new animations based on design briefs.
- Develops storyboards for animation projects;
- Designs backgrounds, sets and other elements of the animated environment;
- Develops timing and pacing of motion based on audio requirements.
- Works with the story editors to merge the various layers of animation;
- Records dialogue for the animation, where necessary;
- Collaborates with other creatives, including designers, photographers and other animators, to finalize projects.
Knowledge
- Knowledge of digital marketing design, focusing on social media, online banner advertising, motion design, video editing, visual design, typography, layout, image retouching, and digital storytelling.
- Proficient in Adobe Creative Suite, particularly Adobe After Effects, Premiere, Photoshop, Illustrator, and adept at using Mac OS.
- Experience with HTML5 ad authoring tools, such as Google Web Designer, for creating interactive and engaging online advertisements.
- Understanding of social media platforms and best practices, ensuring content is optimized for each platform's unique audience and format.
- Comprehensive knowledge of the 12 principles of animation, such as staging, timing, ease in, ease out, and anticipation, to create fluid and dynamic animations.
- Familiarity with color theory, applying principles to create visually harmonious and appealing designs
- In-depth understanding of mathematical and geometric concepts, essential for accurate and aesthetically pleasing visual compositions
Skills and Abilities
- Crafts engaging motion graphics for various applications.
- Develops informative and visually appealing explainer videos
- Ensures alignment with the Ministry's graphic design and animation standards
- Completes all assigned tasks within set deadlines, demonstrating strong time management and organisational skills
- Develops storyboards and mock-ups, visualising concepts and ensuring alignment with project goals and client expectations
- Generates creative ideas for animation pieces, focusing on key messages, target audience identification, and goal setting to achieve impactful results
- Sets technical specifications for animations, determining the appropriate format, size, and style to meet project requirements and objectives
- Performs related duties
Experience and Training
- Minimum of two years' experience in digital motion/video-editing/graphic design.
- Training as evidenced by a recognised University degree in animation, film, television, photography, illustration, 3D/graphic design or computer/computer-aided engineering or a related field.
- Postgraduate qualifications in animation will be an asset.
- Any equivalent combination of qualifications and experience.
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