Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.
We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok.
This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.
⭐ WHAT YOU’LL OWN (Your Mission)
- Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
- Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
- Cash discipline & reporting: treat spend like it’s your own;
instrument clean weeklyreporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker.
- Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.
- Creative direction (performance) : brief a junior motion designer for Meta video tests;
drive a tight hypothesis → creative → results loop.
WHAT SUCCESS LOOKS LIKE (90 Days)
- Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
- Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
- Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
- Playbook: documented testing cadence (weekly) and budget reallocation rules.