We are seeking a Bakery Channel Manager to lead and develop our bakery segment effectively. The key responsibilities include:
* Developing and executing a local bakery channel strategy based on insights from food professionals, competitor analysis, customer growth drivers, and overall business objectives.
* Owning the local bakery strategy and driving quarterly plans informed by channel and operator insights.
* Collaborating with the sales team to implement impactful campaigns, including trade promotions and participation in fairs.
* Managing product portfolio activities, including hero assortments, innovation, and renovation projects; leading local innovation initiatives from ideation to launch.
* Creating value for operators through the Debic brand by delivering targeted communication based on operator insights, guest trends, and top dishes.
* Utilizing data analytics to monitor performance and maximize impact where applicable.
* Managing the local advertising and promotion budget, including spending and forecasting.
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