Job Summary
The Mobile App Marketing Coordinator supports the Ford PartsPlus Colleague and Customer Mobile App's assisting in on-going development, content creation, planning, execution, and monitoring of marketing campaigns aimed at driving app downloads, user engagement, and retention. This role involves coordinating between internal teams and external partners to ensure timely delivery of marketing initiatives.
Key Responsibilities
Campaign Coordination : Assist in planning and implementing mobile app marketing campaigns across digital channels, Coordinate with creative, product, and analytics teams to ensure campaign assets and timelines are met.
Content & Engagement: Help create and schedule content for push notifications, in-app messages, and social media., Work with design teams to prepare promotional materials and ad creatives.
Reporting & Analytics: Collect and organize campaign performance data for weekly and monthly reports, Track KPIs such as installs, engagement rates, and retention metrics, Develop user experience for greater engagement.
Administrative Support: Manage marketing calendars, campaign timelines, and documentation, Review, maintain and develop App process documentation.
Experience, Skills and Key Competencies
~1-2 years of experience in marketing or digital campaigns .
~ Fluent in English and Spanish Language.
~ Self-motivated with a flair for being creative.
~ Strong interpersonal skills, with the ability to work collaboratively within and across teams.
~ Excellent time management and organizational skills.
~ Ability to multitask and complete assignments by established deadlines in a fast-paced environment.
~ Proficiency in MS Office and familiarity with marketing tools
~ Able to work independently in a self-directed manner under moderate supervision
Hybrid role with travel to the Ford Office in Madrid minimum of 3 days a week.