Brand Training (Temporal)
About the role:
The CET IDM Brand Training role is responsible for Customer Engagement Training (CET) for one or more brands, Business Units (BU) or Therapeutic Areas (TA). The role is responsible for providing product and customer engagement skills training to new and existing Customer Facing Colleagues (CFC) ensuring that CFCs have the skills and knowledge required to successfully represent Pfizer in the marketplace.
The role understands the needs of the BU to which they are assigned, and defines, develops and delivers training services to meet the needs of the business in support of Brand Launches, new to brand training as well as ongoing training needs based on critical market needs, and other product business-related initiatives.
The role is expected to maintain up to date expertise in the therapy, market, and sales approaches associated with the assigned product/TA as well as driving the upskilling of Local CET IDM Brand Training Colleagues.
ROLE RESPONSIBILITIES
- With the support of Senior CET colleagues, serve as the primary representative of the Customer Engagement Training organization, acting as a strategic partner to brand leadership to drive BU and Brand strategic priorities.
- Define both short-term and mid-term training priorities for sales team for allocated Brands, in collaboration with allocated BU business and brand leadership as well as other key stakeholders.
- Foster strong relationships with Business Unit Partners, collaborating closely with Leadership, Marketing, Medical, Sales, Regulatory, and Legal teams to prioritize training needs and manage demands effectively.
- Develop/translate/localise and oversee GCMA approval learning journey and training curriculum to address brand needs, coordinating with team members for an integrated approach to content development and mastery.
- Oversee the translation, localisation, development where required and approval (where required) of training content.
- Utilize learning technology and manage training courses using Pfizer endorsed platforms such as Microsoft Teams, PLA Platform and Qstream
- With the help of Senior CET colleagues, oversee the certification process for customer-facing colleagues according to CET core standards and local regulatory requirements.
- Lead the programme management, development, and execution of training programs in accordance with Product business strategies, BU needs, selling and coaching model constructs, and pre-determined impact and outcome metrics.
- Ability to deliver or support the delivery of all skills related to an effective communication of our brands: selling skills, objection handling, effective communication, customer understanding etc.
- Oversee multi-modal learning resources, including print, eLearning modules, leader-led workshops, presentations, pre-launch and launch training sessions, and sustainability programs.
- Participate in a cross-functional team construct to form and implement Brand Training Curricula, including planning, logistics, participant management.
- Support, conduct and coordinate engaging training sessions, utilising Subject Matter Experts where necessary, both virtually and in person, covering product knowledge, disease states, competitive analysis, market dynamics, customer dynamics, sales techniques, and technical expertise.
- Provide coaching and mentorship to colleagues throughout their training journey.
- Within market, support the standardisation of Brand Training working model across brand, Therapy areas and Business Units
- Familiarize with the current selling framework, market and customer content, new disease states and treatments across the current and future product portfolio.
- Participate in Field Visits with Customer Facing Colleagues, to maintain ‘real life’ understanding of assigned brand/s and coach/upskill the CFC where necessary
About you:
- Bachelor’s degree (preferably scientific)
- Track record of success as sales representative, trainer, marketer or related role.
- Excellent training delivery, presentation, and facilitation skills - both ‘face to face’ and ‘virtual’ at all levels.
- Ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Excellent stakeholder management & influencing skills.
- Successful cross-functional & cross-cultural working
- Ability to manage multiple, complex projects simultaneously.
- Ability to align knowledge with business priorities and execute strategies accordingly
- Passion for innovation and trying new approaches. Proficient in MS Office (Excel, PowerPoint) and interested in developing digital competencies (e.g., training delivery tools, AI, and learning content management systems).
- Ability to make sense of complex information to make sound judgment and decision making with mínimal direction
- A track record of holding self and others accountable to meet commitments
- English language competency: ability to sp