SEO & ASO Director – Hybrid Role in BarcelonaDescriptionDepartment :
MarketingLocation :
BarcelonaCompensation :
70,000 - €80,000 / yearDescriptionAirHelp is hiring a Director of SEO & ASO for a hybrid role based in Barcelona or Warsaw.You'll lead the next phase of organic growth across 27 global markets. As the category leader in air passenger rights, we’re on a mission to help travelers get the compensation they deserve — and we’re scaling that impact through search, rankings, and app discovery.This role is around 50% visionary strategy, 50% hands-on execution. You’ll lead a team of in-house specialists and external language experts to unlock sustainable, high-intent, global growth.What will you deliver in your first 12-18 months :
Explosive Organic Growth :
Drive a 30% quarter-over-quarter increase in unpaid traffic across key web properties.Category-Defining ASO :
Deliver a 25% month-over-month uplift in organic app downloads and achieve top-50 store rankings in high-volume search terms.Paid → Organic Shift :
Rebalance acquisition — grow unpaid traffic by 20% while reducing paid spend dependency.Global Keyword Leadership :
Add 50+ high-intent keywords to page one, across 27 languages and markets.Team Uplift :
Empower a team of 3 people and 7–10 freelancers to exceed performance goals and work as one unified engine.New Channel Wins :
Launch innovative SEO / ASO initiatives that surface high-value, underserved growth opportunities.What will you drive :
An End-to-End SEO / ASO System :
Build the roadmap, define the architecture, and own the execution — from technical SEO to localized ASO.A Global Growth Lab :
Guide SEO / ASO across 27 languages and markets through freelancers and in-house experts. Test, learn, and scale what works.Cross-Org Enablement :
Bake organic growth into every content rollout, app release, product sprint, and market launch.Tool-Led Insights :
Use GA4, Search Console, Ahrefs, SEMrush, Sensor Tower, and App Annie to turn data into growth decisions.Trend Intelligence :
Read every algorithm shift and market signal before competitors do — and pivot faster.What sets you apart :
Builder’s Mindset :
You’ve grown organic channels from the ground up. You see opportunities where others see limitations.Global Experience :
You’ve led SEO / ASO efforts across European markets and understand the nuance of language, regulation, and behavior.Operational Range :
Strategic enough to design the machine. Tactical enough to tighten the screws.Performance History :
Strong track record, typically gained through 7+ years in SEO / ASO roles — ideally in e-commerce, consumer rights, fintech, or travel. You’ve moved real numbers.Leadership That Scales :
You’re a clear communicator, thoughtful coach, and confident decision-maker.Why Join AirHelp as Director of SEO & ASO :
AirHelp is a global leader in air passenger rights, and we’re hiring a Director of SEO & ASO to drive the next chapter of our organic growth. This is not a role where you follow a playbook — you’ll be the one writing it.Organic growth is a core part of our business model and a top strategic priority. As Director of SEO & ASO, you’ll lead global SEO and app store optimization strategies across 27 markets. You’ll own end-to-end performance — from technical SEO and keyword rankings to localized ASO and high-intent traffic — while collaborating with product, engineering, and marketing teams.This is your opportunity to shape how millions of travelers discover and trust a mission-driven travel tech company — and to build a best-in-class SEO / ASO engine at scale.You can learn more about our benefits here.FAQ — SEO & ASO DirectorWhat is the work setup?Hybrid in Barcelona :
At least 2 days / week in the office, the rest from home (in Barcelona area). Plus, you can work from anywhere for 2 weeks / year.Do you offer visa sponsorship?No — you must already have the right to work in Spain.How does the hiring process look?Introductory call (30 min)Psychometric test (20 min)Interview with the hiring manager (1h)Case study (1h)Meeting with the team (1h)Seniority levelSeniority level DirectorEmployment typeEmployment type Full-timeJob functionJob function Marketing and SalesIndustries IT Services and IT ConsultingReferrals increase your chances of interviewing at AirHelp by 2xGet notified about new Search Engine Optimization Specialist jobs inBarcelona, Catalonia, Spain .Digital Marketing internship in BarcelonaDigital Marketing Analyst - Stage - BarceloneInternship in Digital Marketing - Online ads creation - US Nutrition AppDigital Marketing Expert Spanish Speakers in Barcelona!SEO Digital Marketing Manager - Italian Market - BarcelonaWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.J-18808-Ljbffr
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