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Digital analytics specialist (online marketing & user flow optimization) | hybrid barcelona

Santander
Kenos Technology
Publicada el 27 marzo
Descripción

At KENOS Technology, we are looking for a Digital Analytics Specialist with at least 4 years of experiencie to join a complex project in the automotive sector within an international team. This is an hybrid position based in Barcelona.Key Responsibilities:

Analyze and translate business & user needs into clear requirements, user stories, and acceptance criteria in close collaboration with the Product Owner.Facilitate alignment and drive prioritization of the product backlog based on value, impact, and strategic goals.Identify and drive process optimizations and improvements within the team and its workflows.Develop metrics and KPIs to enable data-driven decisions, continuous improvement, and transparent reporting.Proactively identify and mitigate product risks (e.g., legal, data privacy) in collaboration with relevant departments. Required Skills:

Strong analytical and problem-solving skills with the ability to translate complex business needs into actionable product requirements.Proficiency in website and user behavior analytics tools such as Google Analytics, Adobe Analytics, or similar, combined with a solid understanding of data layers.Experience with data visualization and reporting tools (e.g., Looker Studio, Tableau, or equivalent).A collaborative approach and ability to support strong team dynamics in an international, cross-functional environment.Fluent in English (C1), comfortable working in a global team setting. Nice-to-Have

Experience in the automotive sector or with premium consumer brands.Familiarity with agile methodologies (Scrum, Kanban) and tools like Jira or Confluence.Knowledge of experimentation platforms (A/B testing) and personalization concepts.Understanding of UX research methods and qualitative data. If you meet the requirements and are interested in joining our team, we look forward to receiving your application!

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