Company Profile
* Global recognized company and leader of the cleaning industry.
* Experience and background in B2B companies.
The company is a global leader in designing and manufacturing sustainable cleaning equipment, including mechanized floor scrubbers, sweepers, and autonomous cleaning robots.
Your Mission
Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:
* Local Sales Leaders and Commercial Teams
* The Product Management, Customer Experience, and Global Marketing Operations Teams
You will also have a dotted‑line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.
Marketing & Channel Development
Coordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.
Lead Generation & Channel Development
* Create and execute comprehensive lead generation strategies tailored to each EMEA market.
* Drive lead acquisition through multi‑channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
* Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‑driven recommendations for continuous improvement.
* Support indirect business growth through programs such as the Dealer Program – defining criteria, benefits, and performance metrics.
* Manage third‑party agencies and suppliers to ensure flawless execution and continuous optimisation based on KPIs (Conversion Rate, CPL, ROI, etc.).
Product Launch Excellence
* Make every product launch stand out with targeted communication materials, impactful go‑to‑market campaigns, and lead generation plans that enhance awareness and drive conversion.
* Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.
Customer Engagement
* Design and execute customer engagement initiatives (webinars, events, digital campaigns) – before, during, and after the event.
* Bring creative ideas to boost customer interaction and strengthen brand loyalty.
* Monitor qualitative and quantitative results to measure impact and ROI.
Sales Process Efficiency
* Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
* Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‑driven recommendations for continuous improvement.
Benefits
* Work in a multicultural environment where innovation meets purpose.
* Lead and inspire a network of local Business Marketers across EMEA.
* Be part of a team that values collaboration, creativity, and continuous learning.
* Play a pivotal role in shaping the future of customer and channel engagement across EMEA.
* Hybrid work model, competitive package, and real opportunities for growth.
* Working from home on Mondays and Fridays.
* Offices in Pozuelo de Alarcón.
* Health insurance.
#J-18808-Ljbffr