As the B2B Content Marketing Manager, you'll be responsible for the strategy and creation of engaging content across all B2B channels to open the doors to our B2B audiences and connect with them to build meaningful relationships with our business customers and ultimately drive sales.
You will be building and leveraging the Freenow for Business brand on a global level, and fueling the user journey with your content that attracts, converts and retains our customers. You could start Monday morning writing a podcast, publish social media articles before lunch and present a channel strategy to management in the afternoon. It’s a truly diverse role requiring strategic flexibility and executional excellence.
YOUR DAILY ADVENTURES WILL INCLUDE:
* B2B Content strategy — selecting which channels, messages and timing to use to communicate effectively with our target audiences and how to measure impact
* B2B Content creation — producing high quality, high performing content consistent with our brand, such as white papers, blogs, press releases, email marketing, messages, case studies, presentations and speaking content, as well as web copy
* Content delivery and optimisation — coordinating with international stakeholders to ensure transcreation and timely, effective delivery
* Performance reporting — monitoring and reporting the performance of content to the Head of B2B Marketing and stakeholders
* Stakeholder management — coordinating with our SEO agency on SEO blog content, challenging results based on KPIs and applying internal SEO best practices monthly
* Creative asset delivery — delivering various creative assets with the central design team and internal B2B stakeholders
TO BE SUCCESSFUL IN THIS ROLE:
* 4+ years of experience in content creation or copywriting
* Experience on the agency side or acting as an in-house agency
* Knowledge of the social media landscape
* Storytelling in English at native level with a passion for how language can tell a compelling narrative
* AI curiosity — openness to experiment with and integrate AI into workflows
BENEFITS & PERKS IN A NUTSHELL:
* Flexible working arrangements
* Sabbatical and special leave policies
* WeRoad partnership
* Birthday, 24th and 31st December off
* Mobility credit
* Health insurance
* Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
ABOUT FREENOW:
We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport. Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive. Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.
FREENOW Demographic Questions
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age.
We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application .
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