HBX Group is the world's leading technology partner for the travel industry — connecting and empowering general travel brands through cutting-edge solutions.Our network spans 300,000 hotels, 60,000 high-value and hard-to-reach clients (including tour operators, travel agents, OTAs, wholesalers, and loyalty schemes), and 140+ source markets.We are a tech-driven organisation with a customer-first mindset and deep commercial expertise on the ground.Our people — Team HBX Group — are the heart of our business, encouraged to move fast, think big, and make an impact every day.It's the combination of technology + data + people, paired with our global reach and local expertise, that sets us apart.Job SummaryWe are looking for a strategic Senior Product Marketing Manager to bring HBX solutions to the travel distribution ecosystem.This role will own and optimise our value propositions, shape customer-centric messaging, enable sales with high-impact tools, and orchestrate cross-functional go-to-market execution.You will partner closely with product, commercial, and marketing teams to strengthen our narrative, accelerate product adoption, and support commercial activation across global travel distribution channels.Key ResponsibilitiesOwn and refine compelling value propositions aligned to customer needs and business priorities.Build customer-centric messaging frameworks and ensure consistency across all channels.Partner with cross-functional teams to define clear, differentiated messaging for solutions, features, and releases.Develop and maintain battle cards, one-pagers, solution briefs, FAQs, and other enablement assets.Equip commercial teams with high-quality materials that support conversions and articulate value clearly.Gather structured customer and market feedback (surveys, interviews, workshops, social listening).Use insights to iterate and strengthen messaging, value propositions, and sales tools.Identify strategic customers with commercial teams to build impactful