Applus+ Laboratories is a division of the Applus+ Group that provides testing, certification, and product development engineering services.
The Marketing Team provides transversal support to the entire division, both nationally and internationally. We are currently looking for a B2B Content & SEO Specialist (C2 English level) to join our team on a stable basis.
Goals
Own and optimize all multilingual website content to ensure consistency, accuracy, and alignment with business goals
Drive organic traffic and lead generation through SEO-focused content strategies tailored to B2B industrial audiences
Streamline content creation workflows to efficiently manage high-volume, multi-language content production
What you will do
Manage and maintain website content, including service pages, product descriptions, and articles, ensuring regular updates
Develop and execute integral content strategies aligned with business goals and SEO best practices
Optimize content for on-page SEO, including keywords, metadata, structure, and internal linking
Create multi-format content (text, infographics, and so on) tailored to different buyer personas and customer journey stages
Use CMS platforms (Magnolia, Wordpress, Shopify) and SEO tools (Semrush, Ahrefs) and AI tools (Copilot, Deepl) to enhance content quality and efficiency
Collaborate with cross-functional teams to ensure brand consistency and contribute to marketing and communication projects
Requirements
At least 3 years of experience in B2B content creation, preferably in industrial or technical sectors
Native-level English (or at least C2 Proficiency ) and excellent Spanish communication skills
Strong writing, editing, and storytelling skills with attention to detail
Solid understanding of SEO principles and experience with tools like Semrush or Ahrefs
Proficiency in CMS platforms (Magnolia, WordPress) and familiarity with web publishing workflows
Experience using AI tools for content generation and editing
Ability to manage multiple projects and deadlines across different languages and markets
Passion for technology and innovation
We offer
Flexible compensation plan (medical insurance, transportation, childcare and restaurants)
Canteen with reduced prices
Are you passionate about content creation and SEO? If you want to take the next professional challenge, this is the company for you!
Applus+ Laboratories is an equal opportunity employer. We are committed to evaluating all applications fairly based on skills, achievements, and experience, regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law.
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