Digital Marketing at Dentons
The Client Relationship Management team is part of the Digital Marketing function at Dentons and an integral part of the Integral Clients and Markets department. The focus of Digital Marketing at the firm is to continuously increase profile and opportunities, through the collaborative and measured use of integrated, multi-channel digital marketing practices and tools that empower Dentons marketers, business developers and professionals to generate more leads, improve more outcomes, close more deals and increase their efficiencies.
Purpose of Role
Data-driven with team management experience, you will have in depth knowledge of data privacy risk management, a keen eye for technical excellence and a firm understanding of client led approaches to deliver best in class digital experiences working seamlessly with the wider Clients & Markets department and with global and regional functional leaders from across the firm.
- Working closely with the Global CRM and Engagement Senior Manager and in consultation with the Global Director of Digital Marketing develop a CRM plan for the Europe and UKIME regions of Dentons, in consultation with global and regional stakeholders
- Promote and champion global CRM best practices, disseminate knowledge and deliver presentations to the various stakeholders covering for example commercial benefits to CRM, data insights reporting, data collection and segmentation
- Manage the firm's CRM tool (Interaction), process improvement activities and data quality management via onshore and offshore data stewarding operations
- Manage CRM performance reporting and data-based insights reporting for Europe and UKIME, contributing to digital function performance reporting as appropriate
- Determine a clear scope of work for the Europe and UKME regions, with input from the UKIME team, that aligns with North America and globally in liaison with relevant key stakeholders to ensure harmonisation of digital channel marketing strategies, resourcing and plans including management of SLAs where necessary
- Undertake special projects requiring CRM support liaising with senior stakeholders including but not limited to combinations, global and regional campaigns and regional initiatives as required
- Contribute to data privacy / GDPR risk management across Europe and UKIME working closely with Dentons Data Privacy Lawyers, the Risk team, the Business Security team and relevant regional stakeholders
- Oversee the day-to-day management of IKS, the firm's offshore data cleansing service, to ensure the vendor conforms to the firm’s business processes in an effective and timely manner, and with the onshore team, undertake periodic spot checks of quality of work. Also, support the management of the LexisNexis InterAction and Fellsoft vendor relationships
- Manage the development, production and distribution of relevant reports as required
- Build strong relationships with key business stakeholders, including: Leadership; Partners/ Lawyers; IT; Risk; Business Development; Secretaries, Digital Marketing colleagues
- Oversee development & maintenance of protocols and documentation relating to your role/team
- Deliver presentations and training where required
**Requirements**:
**Technical experience and skills**
- Post-secondary degree, diploma or certificate, preferably in Marketing or Digital Marketing.
- 5 yrs + similar experience, of digital marketing experience; legal or professional services environment preferred.
- Fluency in English required as the working language - fluency in other languages an asset.
- Comfortable with databases, data manipulation
- Experience in editing and manipulating HTML
- Familiar with analysis, analytical tools, researching and insight reporting
**Personal skills / attributes**
- High level of analytical, logical thinking.
- Strong problem identification and problem resolution skills.
- Adept communicator, with ability to communicate with individuals at all levels of the Firm.
- Highly organized and able to proactively manage schedules and tasks.
- Methodical and thorough with a strong focus on attention to detail and accuracy
- Able to work effectively with others and independently.
- Energetic, self-motivated and results-oriented.
- Can show initiative and the ability to be proactive, while also being able to follow instructions
- Professional in outlook, attitude and appearance.
- Able to exercise tact and diplomacy in an organizational setting.
**Principal working relationships**
The role provides support to all areas of the business - its key stakeholders / relationships are:
- Clients & Markets Teams
- Risk and Business Security Teams
- Lawyers
- Secretaries
- IT & Training
- Business Support