Key Responsibilities
1. SFMC Architecture & Development
- Lead the build and optimization of journeys in Journey Builder, including multi-branch paths, triggers, decision splits, and event-based orchestration.
- Build automations in Automation Studio, including SQL-based segmentation, scheduled automations, and data hygiene processes.
- Develop modular, compliant email and content blocks, leveraging AMPscript, SSJS, and data extensions best practices.
- Implement and optimize Einstein features and predictive capabilities within SFMC
- Own the final audit and quality validation of campaigns executed by team members, ensuring adherence to defined processes, compliance standards, technical accuracy, and client requirements before deployment.
2. Data & Integration Leadership
- Design and maintain data models, data extensions, relational mappings, and business rules aligned with CRM, website, and analytics inputs.
- Lead integrations between SFMC and:
o Veeva CRM (triggers, segmentation, report extraction)
o WordPress VIP for personalization, tagging, and behavioral capture feeding MCP
o Enterprise Data Lakes, CDPs, or analytics environments
- · Ensure data dictionary, taxonomy alignment, and governance across all activation channels.
3. Marketing Cloud Personalization (MCP)
- Implement MCP tagging, site wide java scripting, custom scripting (if any) rule sets, decisioning logic, personalization recipes, and identity resolution approaches.
- Partner with web and analytics teams to ensure MCP instrumentation is clean, compliant, and aligned to journey logic.
- Optimize hybrid (rule-based + algorithmic) MCP experiences based on campaign goals.
4. Cross-Functional Collaboration & Enablement
- Work closely with omnichannel strategists, CRM leads, web/CMS teams, and localization leads.
- Provide documentation, technical playbooks, and training for marketing, operations, and downstream teams.
- Participate in solution design discussions, validation sessions, gap assessment, and technical Q&A.;
Required Qualifications
- 7–10+ years of hands-on SFMC development and architecture experience at scale.
- Advanced mastery of Journey Builder, Automation Studio, SQL, AMPscript, SSJS, and SFMC data modeling.
- Proven experience with MCP implementation, including tagging, decisioning, and integration with websites (e.g., WordPress VIP).
- Strong familiarity with Veeva CRM data structures and how CRM segments feed omnichannel journeys.
- Demonstrated experience supporting pharma or life sciences omnichannel operations.
- Comfortable working cross-platform (CRM → SFMC → Web) in complex enterprise ecosystems.
- Based in Madrid or already residing in Spain or Japan with ability for regular on-site work.
- Language proficiency required in Spanish (for Spain market)
EOE:
Our client is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at our client are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics