Job Description
Reporting to the Global Chief Commercial Director, the selected candidate will be required to:
1. Define the Global Marketing Vision and Strategy, aligning it with corporate growth and expansion objectives, ensuring a coherent and powerfull brand image at an international level.
2. Assume final responsibility for all marketing activities and performance across all Group products and channels.
3. Establish and supervise strategic KPIs and the P&L of the area, assuming full responsibility for the profitability of marketing investments.
4. Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.
5. Lead market analysis and business intelligence (BI) to deeply understand the consumer, identify emerging trends and growth opportunities.
6. Drive a culture of continuous innovation, leading the exploration of new business models, emerging channels and disruptive technologies (MarTech, AdTech).
7. Define the Digital Transformation and Business Development strategy for the group.
8. Generate new revenue through the development of new products and services, either proprietary or through strategic alliances.
9. Oversee the design, construction and implementation of the launch strategy for the new marketplace.
10. Ensure that all digital channels are profitable and suitable for the company's business objectives.
11. Identify and implement new technologies, platforms and innovative methodologies to optimize the customer journey and create sustainable competitive advantages.
12. Direct the strategy and evolution of all digital assets (web, app, marketplace) to ensure an impeccable user experience (UX/UI) that exceeds customer expectations.
13. Design and implement innovative loyalty programs that maximize customer lifecycle value.
14. Optimize the \"marketing automation\" and CRM strategy to personalize customer communication.
15. Develop and execute high-impact global activation campaigns, ensuring brand consistency while adapting to the local needs of the group's subsidiaries.
16. Oversee social media strategy to position the brand in an attractive and relevant way in the digital market.
17. Establish clear metrics to evaluate marketplace and digital channel performance, implementing continuous data-driven improvements.
18. Ensure interdepartmental alignment, presenting proactive solutions that drive the achievement of global objectives.
19. Develop, mentor and empower the team by building a talent structure capable of facing future challenges.
20. Establish the department's structure, roles and objectives to maximize its efficiency and direct impact on business profitability.