Role Overview
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Creative Strategist supporting paid media clients by driving performance-focused creative direction. Responsible for identifying winning ad concepts, analyzing creative performance data, turning insights into actionable briefs and feedback. Collaborates with UGC creators, designers, editors to bring creative ideas to life and optimize assets for each platform.
Responsibilities
Analyze paid media performance to identify creative trends, winning ads, and areas for improvement.
Conduct research to support concept ideation and ensure cultural and brand relevance with performance in mind.
Translate insights into clear, actionable briefs for design, UGC, and editing teams.
Maintain a feedback loop on asset performance to inform future iterations.
Collaborate with UGC creators, designers, and video editors to bring creative concepts to life.
Review and QA creative assets to ensure they are on‑brand, error‑free, and performance‑optimized.
Adapt creative for different platforms and placements as needed.
Maintain professional, friendly, and transparent communication with clients.
Work alongside paid media teams to support the Client Lead in shaping creative strategies aligned with overall client objectives.
Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions‑focused, and team‑oriented mindset.
Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and feedback and input are valued and encouraged.
Qualifications
2+ years in creative strategy or performance marketing.
Strong working knowledge of Meta Ads Manager and paid media creative performance metrics.
Proven experience writing creative briefs and turning performance insights into clear next steps.
Familiarity with platform‑specific ad formats and best practices (Meta, TikTok, YouTube).
Excellent communication skills—able to clearly articulate ideas, direction, and feedback.
Experience working with or managing UGC creators and creative freelancers is a plus.
Benefits
Private Medical Insurance.
Travel salary sacrifice scheme.
Meal salary sacrifice scheme.
Discounts and deals on a range of items from hotels, holidays, shopping, gaming. xhfqzwm
Equal Opportunity Statement
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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