Blue is a leading digital advertising and retargeting business operating across desktop, mobile, video, and display. We help advertisers connect with their audiences across retail, e-commerce, travel, gaming, and other performance‑driven verticals.
Role Overview
The Chief Revenue Officer (CRO) will lead the commercial side of the business — driving sales, client success, and marketing with a clear focus on global scale and profitability. The CRO will take full ownership of Blue’s global revenue strategy, setting the direction for growth, go‑to‑market, and client service. This role will report directly to the CEO of Blue Europe and be part of the senior leadership team.
Responsibilities
* Define and execute a clear global revenue strategy focused on sustainable and diversified growth.
* Lead the commercial team to hit quarterly and annual revenue targets.
* Identify new markets, verticals, and opportunities for expansion.
* Drive cross‑selling and upselling opportunities across existing clients and partnerships.
* Ensure our pricing, positioning, and client proposition remain competitive and compelling.
* Lead and inspire a global commercial team across Sales, Account Management, and Marketing.
* Create a culture built on accountability, collaboration, and customer success.
* Recruit and develop top commercial talent in key regions.
* Build strong alignment between commercial, operations, and product teams to ensure client delivery matches commercial ambition.
* Act as a senior point of contact for key global clients, ensuring strong performance and long‑term relationships.
* Build and nurture partnerships with agencies, networks, DSPs, and key technology partners.
* Represent Blue externally, championing our capabilities and market position.
* Oversee forecasting, pipeline management, and revenue performance tracking.
* Use data to make informed decisions on client profitability, sales efficiency, and overall ROI.
* Partner with Finance to ensure revenue reporting and planning are robust and transparent.
* Support the integration of Blue’s commercial strategy into the wider group’s AdTech ecosystem.
* Help shape a future, unified sales process that allows clients to access multiple group solutions through one coordinated commercial framework.
Who We’re Looking For
* Proven experience as a global CRO or equivalent senior commercial role in AdTech, programmatic, or performance marketing.
* Strong track record of scaling international revenue teams and delivering consistent growth.
* Deep understanding of demand‑and supply‑side dynamics, data‑driven advertising, and performance marketing models.
* Exceptional leadership, communication, and influencing skills, able to unite global teams around common goals.
* Strategic thinker with a hands‑on mindset; equally comfortable designing the plan and executing it.
* Analytical and commercially minded, with a focus on client value and long‑term growth.
Benefits
* Relocation package available.
* Great environment and team spirit.
* 37.5 working hours per week.
* Entrance flexibility between 8‑10 am.
* Remote work on Fridays.
* Health insurance.
* Flexible remuneration with Cobee for meals, public transport and nursery.
* Coffee, tea and fresh fruit every day.
* In‑office events: workshops, celebrations, department lunch.
Note: This is a full‑time, onsite position. Applicants must have a Spanish work permit and be able to work at our office in San Pedro de Alcántara (Málaga).
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