Overview
We are looking for a hybrid strategist-executor: someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep-tech scale-up. You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting-edge marketing technologies, AI-driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.
Responsibilities
* Full-funnel ownership: Awareness, Acquisition, Activation, Retention.
* Design and execute growth strategies tailored to public and private sector markets.
* Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
* AI-driven marketing automation:
o Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.ai).
o Implement predictive lead scoring and advanced segmentation with machine learning.
o Build automated, multi-channel customer journeys and nurturing workflows for long sales cycles.
* Multi-channel campaigns: paid search, paid social, SEO, email, referral, partnerships, ABM.
* Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
* MarTech integration: deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
* Advanced analytics & BI: build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel; use predictive models for churn, LTV, and CAC to guide strategic decisions.
* Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
* Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.
Additional details
Remote working 2 days a week
Salary Fix + Bonus
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