OverviewCanonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing.
RoleThe role of a Product Marketing Manager – IoT & Embedded Systems at Canonical.
Responsibilities
You will own the IoT GTM strategy – Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions.
You will tell compelling stories – Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
You will work at the cutting edge – Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.
You will collaborate with the best – Partnering with product, sales, regional marketing, communication and alliances teams to position Canonical's IoT solutions for growth.
As a product marketing manager
Develop and execute go-to-market (GTM) strategies for a range of IoT products.
Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials.
Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
Launch new products and features, leading cross-functional teams to drive awareness and adoption.
Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What we are looking for in you
A passion for technology and open source—you get excited about innovation, software, and community-driven development.
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
Excellent communication skills, both written and verbal.
Nice-to-have skills
Data-driven mindset, using insights to refine strategies and improve performance.
Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
Comfort working cross-functionally with product, sales, partners, and marketing teams.
What we offer colleaguesWe consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.
Distributed work environment with twice-yearly team sprints in person
Personal learning and development budget of USD 2,000 per year
Annual compensation review
Recognition rewards
Annual holiday leave
Maternity and paternity leave
Team Member Assistance Program & Wellness Platform
Opportunity to travel to new locations to meet colleagues
Priority Pass and travel upgrades for long-haul company events
About CanonicalCanonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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