Join us at Wolters Kluwer and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most.
As part of this mission, we are seeking an experienced Product Marketing Manager to join our general Product Marketing team and drive the commercial advancement of our Enterprise Performance Management (EPM)/Corporate Performance Management (CPM) product portfolio. In this role, you will be responsible for owning solution positioning, developing go-to-market strategies, and leading commercial initiatives that deliver measurable business outcomes. You will play a critical role in connecting product innovation with market demand, ensuring our solutions are effectively differentiated in a competitive landscape.
This position requires prior B2B Product Marketing experience, preferably in an EPM/CPM or enterprise software environment, with demonstrated success in launching products, enabling sales, and driving adoption.
**Responsibilities**:
- Develop and execute go-to-market strategies for assigned product lines and solutions, ensuring alignment with commercial goals and global strategy.
- Own solution positioning, messaging, and value propositions to clearly differentiate our platform in a competitive market.
- Partner cross-functionally with Product Management, Sales, and Marketing to deliver impactful launches, campaigns, and sales enablement initiatives.
- Lead commercial projects, from planning through execution, with clear accountability for driving adoption and measurable business outcomes.
- Conduct competitive analysis and market research to inform positioning, identify opportunities, and anticipate shifts in the EPM/CPM landscape.
- Create and maintain a library of sales tools, collateral, and content that supports every stage of the buyer journey.
- Act as a resource and mentor for colleagues, sharing expertise and contributing to best practices across the global marketing team.
Skills:
- Proven B2B experience in Product Marketing, preferably within an EPM/CPM company or enterprise software vendor.
- In-depth conceptual and practical knowledge of product marketing principles, with awareness of related disciplines such as sales enablement and demand generation.
- Strong knowledge of industry best practices, with a clear understanding of competition, buyer personas, and market differentiators.
- Ability to solve complex problems and make sound judgments based on analysis of multiple inputs.
- Demonstrated ability to work independently with mínimal guidance, while effectively managing multiple projects.
- Experience leading or being accountable for commercial initiatives with impact across teams.
- Excellent communication and presentation skills—able to explain complex or sensitive information and build consensus among diverse stakeholders.
- Recognized depth or breadth of expertise in Product Marketing, with ability to serve as an advisor to management.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations._
LI-Hybrid
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._