The EMEA Channel Development Specialist will be responsible for executing the Tennant demand generation and market awareness campaign and tactics, and will develop a deep understanding of our Go-To-Market channels tactics and metrics that drive the leads and customer conversion. The EMEA Channel Development Specialist will report to the EMEA Channel Development Manager.
Key Responsibilities
Support the translation of EMEA channel marketing strategies and initiatives into actions, including digital performance marketing and impactful content creation.
Execute integrated lead generation campaigns while crafting compelling content that speaks to our audience's challenges and needs.
Coordinate and execute events and trade fairs end‐to‐end, including vendor and agency liaison, pre‐, during‐, and post‐event planning, and the development of integrated campaigns to promote event participation and impact.
Monitor campaign performance to identify opportunities to improve processes and execution, scale best practices, address gaps, and implement contingency plans where needed.
Use provided data and CRM insights, combined with BM's input, to create relevant messaging, campaign themes, and content recommendations.
Prepare marketing briefs to develop high-impact marketing materials such as email campaigns, webinar content, product sheets, web pages, videos, battle cards, pitch decks, etc.
Contribute to the design and implementation of improved processes aimed at enhancing efficiency and consistency in demand generation activities.
Develop campaign performance reports and executive summaries to share results with the team, highlighting key outcomes and identifying opportunities for improvement.
Qualifications
3 to 5+ years of experience in marketing (field, regional, or channel marketing).
Fluent in English, and ideally another European language.
Experience in B2B/industrial or channel-based environments is a plus.
Solid experience in digital marketing, including planning and executing lead‐generation campaigns.
Ability to manage multiple campaigns simultaneously across different markets.
Strong analytical mindset to track performance, optimize campaigns, and report results.
Proven experience organizing events and working with partners.
Solid understanding of marketing automation platforms, CRM systems, and emerging technologies, including AI‐driven tools.
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