The Opportunity
Location: Barcelona
Mission:
The purpose of this position is to support, evangelize and accelerate Puig e-business activity as a key driver of our company growth, through the most efficient performance strategies.
He/She will be part of the Global Consumer Engagement team and will be reporting to the Global Head of Performance Media.
He/She will be supporting the DTC acceleration leveraging paid media for our DTCs in strong collaboration and partnership with Puig DTC teams (local & global) and the global agency by:
What you'll get to do
Responsibilities/Key Tasks
- Evangelizing, coordinating, and supporting the implementation of paid media performance strategies and guidelines from prospecting, lead acquisition and sales conversion relevant across the globe taking into consideration local and brand specificities
Working hand in hand with the agency team to secure guidelines and golden rules, standards, and ways of working implementation across the agency organization
Ensuring excellence in performance media strategy definition and execution through our digital tech and partners ecosystem
Support in the optimization, tracking & reporting with a focus on data accuracy and media efficiency
Ensuring excellence in our DTC's feed to obtain outstanding performances in our campaigns
Support brand and agency teams in building accurate DTC strategies and forecasts with a growth mindset
- Support in the development of ad hoc digital performance guidelines and planning golden rules across digital channels including but not limited to search, social, shopping ads, video, display, influencer and affiliate marketing.
Evangelize, socialize and follow-up the digital performance guidelines and golden rules to brands and markets teams
Support global media brand managers in performance digital planning activities for brand DTCs campaigns (execution)
Support the integral media brand managers in securing the performance activation team in the agency is reaching the planning kpis and targets.
Socializing and securing the standardised digital media effectiveness and growth approaches across markets, establishing best practices methodologies, use of technology and partners
Support performance marketing test and learn plans across funnel activations.
Socialize global and local benchmarks, learnings and best practices across brands and markets in biannual reports.
Ensure that partners and internal stakeholders follow our best practice and media guidelines.
Ensure DTC's feed optimizations.
We'd love to meet you if you have
Experience:
At least 4 years in an ecommerce or traffic manager position in the industry, preferably in a digital media agency, digital media department of a beauty and personal care company or consultancy company.
At least 4 years' experience in defining, managing and supervising cross channel and full funnel performance media strategies.
Education: Business Administration, Marketing, Communication.
Digital certification programs such as Google, Facebook Ads, etc will be evaluated
Languages: Spanish, Advanced professional English. French is a plus.
Competencies:
- Strong experience in performance media strategies across digital channels including but not limited to Search, Social, Shopping ads, Video, Display, Influencer and Affiliate marketing.
Advanced knowledge of Google Analytics 4, Google Ads, Google DV360 & SA360, Facebook Business Manager, TikTok Ads
Strong analytical skills and data-driven thinking; comfortable working with numbers, metrics and BI tools and spreadsheets
Excellent interpersonal and influencing skills; teamwork & cooperation
Strong presentation skills and high level of articulation required
Collaborative team player
Up to date with latest trends and digital marketing/media best practices
Business savvy and digital curiosity
International experience
Previous experience in a matrixial organization is a plus
Specific Knowledge required:
Proven ability to deploy digital performance media strategies and effectively communicate recommendations.
Brand and performance planning experience essential, demonstration knowledge of all digital performance media planning disciplines (social, search, affiliates, etc.)
Strong understanding of customer journey plannning
Good working knowledge of key industry planning and buying and analytics tools and platforms (e.g. Google adwords, DCM, DV360, DS360, GA360, Facebook ads, Twitter ads, Snapchat ads, Tiktok ads, Pinterest ads, Amazon, etc)
Superior skills with MS Excel, MS Powerpoint and analytics tools
Passion about the beauty & luxuy industry
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package