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Descripción del trabajo
About us : Holafly is a fast-growing start-up that is changing how travelers connect to the internet abroad.
Since 2018, we’ve been providing peace of mind to travelers to more than 200 worldwide destinations.
We are a young and international team of over 500 people based all around the world working to provide stress-free experiences for all travelers.
About the team
The vision of the loyalty program is to make every trip of our users epic!
We are looking for a Loyalty Strategy Manager to lead and scale Holafly’s loyalty initiatives. This role will drive the vision and execution of our loyalty program.
Responsibilities
* Strategy creation and implementation : Define and execute the vision for Holafly’s loyalty program, ensuring alignment with business goals.
* Own and oversee the execution of loyalty initiatives, collaborating with cross-functional teams to drive performance and engagement.
* Develop a data-driven approach to optimize program engagement, retention, and profitability.
* Collaborate with the team to identify and support strategic partnerships that enhance the program’s value proposition, ensuring a collective approach to negotiations.
* Ensure an app-first engagement strategy, aligning loyalty features with the mobile user experience.
* Conduct market research and competitive analysis to stay ahead of loyalty trends and innovation in the travel industry.
* Growth Experimentation & Performance Optimization : Plan and execute A / B tests and growth experiments across different stages of the subscription funnel. Identify and implement opportunities to increase conversion rates, improve onboarding, and reduce friction points.
* Cross-Functional Growth Initiatives : Collaborate with the data analytics team to manage the economics of the loyalty program, ensuring financial sustainability and maximizing customer lifetime value.
* Work closely with Product, CRM, Marketing Automation, and Finance teams to integrate loyalty initiatives seamlessly.
* Align internal stakeholders with the loyalty strategy and ensure successful cross-functional execution.
What do you need to succeed?
* Bachelor's degree in Business, Marketing, Economics, or a related field.
* 3+ years of experience in loyalty program management or a related field.
* Proven track record of designing and executing loyalty programs that drive profitability.
* Experimentation Mindset : Proven track record of running A / B tests and growth experiments with measurable impact.
* Experience managing the financial aspects of loyalty programs, including budgeting and ROI optimization.
* Strong background in partnerships, including sourcing and supporting collaborations that enhance customer retention.
* Expertise in app-first engagement strategies.
* Analytical mindset with the ability to translate data into actionable strategies.
* Excellent project management and organizational skills, capable of leading multiple initiatives simultaneously.
* Strong communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
* Experience managing a cross-functional team that includes Product, Marketing, and Data to drive loyalty initiatives successfully.
* Experience in the travel industry or a similar B2C environment is a plus.
* Fluent in English (C1 or higher).
Benefits of boarding on Holafly
* 20 days paid time off
* Education bonus
* Great company culture and international environment!
* Highly-skilled teammates and lots of opportunities for growth and development!
* Remote job
Apply now and help us to keep the world connected together! Visit us at Holafly to explore open positions and learn more about our mission.
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