Assistant Store Director - Barcelona Paseo de Gracia Flagship at Burberry
Job Purpose
Support the Store Director in leading the store to deliver exceptional sales, service, and operational excellence. Act as a role model for Burberry values, coach and develop the team to provide a world‑class client experience while achieving commercial objectives. Deputise for the Store Director as required.
Responsibilities
Leadership & People Development
* Support the Store Director in inspiring, leading, and developing a diverse team to deliver outstanding results in sales, service, and operational excellence.
* Act as a day‑to‑day leader on the shop floor, setting pace and standards for client experience and sales performance.
* Provide real‑time coaching and feedback to team members to build capability and drive continuous improvement.
* Assist in identifying and nurturing internal talent, supporting succession planning and career progression within the store.
* Lead onboarding and integration of new team members.
* Deputise for the Store Director when required, ensuring continuity of leadership and decision‑making.
Client Experience & Brand Ambassadorship
* Champion the Burberry Experience on the shop floor, ensuring every client receives a personalised and memorable journey.
* Manage client flow and floor coverage to maximise service standards and minimise wait times.
* Partner with the Store Director to deliver training, briefings, and role‑plays that reinforce luxury service and clienteling best practices.
* Build strong relationships with clients and support team members in developing their own client books and loyalty.
* Ensure that visual merchandising and in‑store presentation reflect the brand’s identity and seasonal campaigns impeccably.
Commercial Performance & Business Development
* Support the Store Director in driving sales, profitability, and KPIs to exceed targets.
* Take ownership of designated product categories or initiatives, analysing performance, identifying opportunities, and implementing actions to maximise results.
* Collaborate with the Store Director and wider teams on commercial initiatives, events, and clienteling activities.
* Contribute insights on local market trends and competitor activity to inform business decisions.
Operational Excellence
* Support the Store Director in ensuring all store operations comply with brand policies, procedures, and legal requirements.
* Oversee daily operational routines including inventory management, loss prevention, and stock integrity.
* Resolve customer issues effectively and elevate where appropriate.
* Assist with opening and closing procedures, ensuring security, POS accuracy, and operational readiness.
* Drive use of digital tools and resources to enhance team communication and client experience.
Personal Profile
* Significant experience in a retail management or supervisory role, ideally within luxury fashion or premium retail.
* Proven ability to coach and develop high‑performing teams in a fast‑paced environment.
* Strong understanding of luxury client expectations and the art of clienteling.
* Commercially aware with the ability to analyse performance and identify growth opportunities.
* Excellent communication, interpersonal, and problem‑solving skills.
* Ability to act strategically and operationally while role‑modelling brand values.
Burberry is an Equal Opportunities Employer and treats all applications equally, recruiting purely on the basis of skills and experience.
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