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Product marketing manager (barcelona)

Barcelona
Fluidra
Responsable marketing
Publicada el 26 noviembre
Descripción

Remoto: Trabajo híbrido

Fluidra is a global leader in the pool and wellness industry. We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have over 135 sales branches and 35 production centers around the world, as well as strategically located logistics hubs that support both our production and distribution centers.We are seeking a strategic and hands‐on Product Marketing Manager to lead the marketing activities for our Heating & Pool Covers categories & Automation in the pool industry. This role will support our commercial strategy in key international regions (including DACH) and ensure alignment between product positioning, sales enablement, and market competitiveness. You will work cross‐functionally with Global Product managers, Sales & local marketing teams, and Integral Digital team to develop the business & drive growth.Product Marketing & Strategy and Go‐to‐Market.Product Marketing & StrategyRequests from commercial companies.Develop & manage the product roadmap for the categories in coordination with the General Product Management Team. Collaborate closely with Local sales teams (commercial companies/countries) to collect feedback and define market‐fit actions.Define and update positioning and pricing strategies in collaboration with Revenue Growth Management Team & local sales teams.Control the complexity of the portfolio (SKU rationalization) and inventory levels.Provide guidelines and support Marcom Manager and Training team for execution of B2B and B2C communication materials, such as:Product leaflets and brochuresVideosCoordinate content update in new tools (PIM, Brand websites, ...).Monitor user's satisfaction via available tools (reviews platform, social media, sales feedback...)Design and deliver training programs for sales teams, distributors, and partners to drive product adoption and technical understanding.Develop sales enablement materials (presentations, brochures, technical sheets, videos) to support product launches and campaigns.Degree in Engineering, Business Administration, or Economics, ideally with a specialization in Marketing or Business Strategy.Able to exchange and work as a team with R&D; and Factories' teams as part of the product development process.Knowledgeable in Excel, Power BI, PowerPoint and experience using data‐driven insights for decision‐making.Understanding of e‐commerce and marketplace dynamics.Excellent communication and presentation skills in English and German (written and spoken).Be part of a global leader in the pool and wellness sector, driving innovation and sustainability.Contribute to projects that shape the future of pool technology and customer experience.Hybrid working model, adaptable working hours, and offices located in Sant Cugat del Vallès (Barcelona area).Mid‐Senior levelFull‐timeMarketing and Sales

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