Our global team of 150+ professionals collaborates across 60 countries.
We attend at least 3 top industry events monthly. You can meet us at TOKEN2049, Blockchain Life, Paris Blockchain Week, and others.
United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders worldwide—delivering insights in your language every day
Job Title: Product Marketing Manager
We are seeking a results-driven Product Marketing Manager to lead the marketing efforts for our B2C subscription product.
Responsibilities:
1. Marketing Strategy Development: Craft and execute marketing campaigns to acquire, engage, and retain subscribers, leveraging paid, organic, and partnership channels.
2. Cross-functional Collaboration: Work closely with the Product, Content, and Community teams to align marketing initiatives with product updates and audience needs.
3. Growth Hacking & Experimentation: Generate and test innovative ideas to optimize subscriber acquisition and engagement, using data-driven insights.
4. Partnerships & Community Engagement: Identify and leverage partnerships, influencers, and community engagement to drive awareness and conversions.
5. Performance Tracking & Optimization: Monitor key KPIs, analyze performance data, and refine strategies to maximize ROI.
Qualifications:
* 3+ years in product marketing, growth marketing, or similar roles, focusing on subscription-based models.
* Hands-on experience with digital marketing, paid advertising, and user acquisition.
* Ability to analyze key performance metrics and adapt strategies based on data insights.
* Proficiency in English (written and spoken).
What We Offer:
* 100% remote work with no location restrictions.
* Flexible working hours, no time trackers.
* Performance-based incentives—grow as the company grows.
* Access to major crypto events & conferences.
* Support for personal branding and industry visibility.
You will work with the Marketing team under the supervision of the Marketing Director. Our team focuses on building and amplifying our brand, driving sales opportunities, paid advertising, social media, email marketing, and event management.
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